Elevate your business with effective PR
When building a powerful brand, one of the most important steps is finding a platform to share the brand’s story. Public Relations (PR) is often a popular tactic and one that has led to many wins for PMG clients. Effective PR is a delicate balance of knowing what to share, where to share it, who to share it with, and when. When PR is done right, it can help you reach new audiences, grow brand awareness, and communicate your value proposition to the world.
Here at PMG, we use our extensive network of journalists and reporters to showcase your brand and accomplishments. Our collective 120+ years of experience as PR and marketing professionals gives us the background and skills necessary to reach the best audience for your business.
Here are some of our favorite recent PR wins that we’ve secured for our clients.
Pluie + Good Morning America
Pluie is the world’s first self-sanitizing diaper changing table for public restrooms. PMG helped to develop Pluie’s marketing strategy and create evergreen brand assets to showcase the product. Recently, Pluie was featured on Good Morning America where mompreneurs and founders Addie Gundry and Brittany Hizer were able to share the product’s origin story and value proposition to a national audience with journalist Eva Pilgrim. Once PMG landed the pitch, the segment was supported by on-brand product lifestyle photography and b-roll created earlier in the year at a PMG production shoot.
“Before Pence Media Group, Pluie was operating as a two-woman team. Often our marketing and PR efforts would take a back seat to what seemed like higher priorities at the time. PMG refined our messaging and translated our brand identity into marketing assets, becoming an extension of our team and taking many stressors off our plate.”
—Addie Gundry + Brittany Hizer, Pluie
DL Lowry + On-Site Media Coverage
DL Lowry, Indy’s #1 luxury hair salon, recently celebrated the grand opening of its new location. PMG secured various media hits to share information on the new site and the business itself, helping build awareness and excitement surrounding the debut of the new building.
A video segment on FOX59 was able to visually showcase DL Lowry’s services and a live demo of their hair styling expertise. Another story was covered by the Indianapolis Business Journal and shared detailed information on the new location and timeline for the launch. These two pieces, while very different, effectively complemented one another as they built anticipation among different audiences.
PMG also helped plan and manage the grand opening event for DL Lowry which brought clientele, media, business leaders, government officials and our teams together to celebrate and spread the word.
Something Splendid + Forbes
Something Splendid is a women-owned curated gift box service that ships across the country. PMG has helped them secure many national PR hits, most notably in Forbes magazine for a Holiday Gift Guide. This guide was published at the peak of the holiday shopping season to ensure that readers who may require a service like Something Splendid could readily use it. Forbes’ strong national audience made the publication the ideal platform to connect with potential new customers, which its team could not reach before this feature. This highly viewed media platform allowed a business like Something Splendid to vastly grow its national customer base.
Wright’s 360° Movement Academy + IndyStar
Wright’s 360° Movement Academy is a gymnastics facility offering programs for kids of all ages that will open this summer in Grand Park. When the team broke ground on its new location, PMG worked with Wright’s to execute a groundbreaking ceremony with plenty of press coverage.
This IndyStar article broke down the details of the new location to educate readers on Wright’s vast array of programs for children and teens.
“We felt like we knew a lot of ways in which we could be better marketers on our own. We vastly underestimated the know-how of what to share where and when. The ROI in marketing can vary greatly, and having an expert is worth every penny.”
—Casey Wright , Wright’s 360° Movement Academy
Building excitement and interest around its new location is helping Wright’s to secure additional brand awareness, including word-of-mouth marketing, before they can even open their new location doors to the public. PMG is incredibly proud to tell its story and work alongside the team as they near grand opening activities.
The Power of PR
If you or your business is in need of strategic PR, PMG is here to get you the coverage and audience that you need to scale. Our extensive network and industry experience is ready to tell your story while you focus on your business. Consider it done.
Nicole is a 4-time Emmy Award winner with more than a decade of experience as a journalist, communications, and social media expert. As a proud Hoosier, Nicole grew up in Columbus, Indiana. She graduated Cum Laude from DePauw University and also earned a Master’s of Public Affairs from SPEA at IUPUI. Nicole lives in Carmel with her husband Jason and sons Andrew, Colin, and Matthew and Luke.
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