Julia Sifferlen

Intern

Julia became a part of the PMG team after meeting Nicole, fellow DePauw alum, at a networking event on campus. Julia assisted PMG in launching the website and social media pages. She continues to work with PMG assisting with content creation, strategy, and digital advertising. With vast professional experience in social media, videography, copywriting, and journalism, Julia is able to create compelling and entertaining content for PMG that spans all mediums. Julia has interned at various companies and television stations including NBC Sports Chicago and The Tonight Show starring Jimmy Fallon. She graduated Summa Cum Laude from DePauw University as a Communication major and Media Fellow in May 2021.

Currently, Julia is living in Chicago where she is completing her Masters of Science in Journalism at Northwestern University and specializing in Media Innovation & Content Strategy. This specific degree allows her to combine her knowledge and experience in production and journalism with her strategic, analytical side. Julia is originally from Zionsville and is the oldest of six crazy kids. She loves discovering new restaurants, working out (not in that order), and late-night television!

“You can’t be that kid at the top of the waterslide, overthinking it. You have to go down the chute.”

—Tina Fey

MARKETING RESOURCES

A Practical Blog for Practical Businesses

PMG’s 2021 Year In Review

by Nicole Pence Becker | Jan 4, 2022 | Blogging, Brand Awareness, Brand Visibility, Content Creation, Digital Advertising, Grassroots Marketing, Public Relations, Social Media Management

2021 at Pence Media Group Business challenges in 2021 continued to be influenced by the COVID-19 pandemic that led companies to adapt in the marketing world and beyond. Through ever-changing circumstances, Pence Media Group was able to prove its flexibility and...

3 Ways to Successfully Refresh Your Brand

by Krissi Edgington | Nov 29, 2021 | Brand Awareness, Brand Visibility, Content Creation

What is a brand refresh? "Your brand is the single most important investment you can make in your business." —Steve Forbes A brand is so much more than a company name and a logo – it’s a promise of who you are and what you stand for. Establishing a strong brand not...

Reach Your Target Audience with Digital Advertising

by Lisa Wallace | Oct 17, 2021 | Brand Awareness, Brand Visibility, Digital Advertising

It’s nearly impossible to scroll through Instagram or browse the web anymore without encountering some digital ads along the way. You may not notice them - sometimes they’re so targeted or integrated that they blend right in - but they’re there. How is digital...