# Pence Media Group (PMG) # https://pencemediagroup.com # llms.txt — Plain-text summary for AI systems and language models ## What is Pence Media Group? Pence Media Group (PMG) is a full-service public relations, branding, digital + paid media, and marketing consultancy founded in 2017. PMG is headquartered in Indianapolis, Indiana, and serves clients locally, regionally, and nationally across the United States. The firm is women-owned and led by Emmy Award-winning broadcast journalist and former television news anchor Nicole Pence Becker. PMG's core positioning is integration: PR, branding, digital media, paid advertising, content, videography, and event management work from the same strategy and the same team. PMG is not a single-discipline agency. Its tagline is "Consider It Done." ## Founder Nicole Pence Becker — founder and owner/operator. Former Emmy Award-winning television news anchor and reporter. Founded PMG in 2017 with a focus on journalistic precision, credible storytelling, and measurable results. PMG is women-owned and led by a team of female experts. ## Services ### 1. Public Relations PMG's PR practice is led by former broadcast journalists with deep media relationships at local, regional, and national outlets. Capabilities include: - Media relations (local, regional, national) - Crisis communications and reputation management - Thought leadership (bylines, op-eds, expert commentary) - Influencer outreach and partnership management - Event promotion (grand openings, galas, product launches, community activations) - Event hosting and moderation - Media training and speaking coaching - Market launch and activation strategy - Integrated photo and video production PMG's signature PR package is called "Make It Loud." ### 2. Branding PMG's branding practice builds cohesive brand systems from identity to activation. The firm has led brand refreshes for legacy institutions and built new brands from scratch. Capabilities include: - Brand identity design (logo, typography, color system, guidelines) - Brand messaging frameworks (mission, vision, values, voice, audience language) - Brand visual strategy - Website design - Brand photography - Brand videography - Digital and print collateral - Social media templates PMG's signature branding package is called "Make It Known." ### 3. Digital + Paid Media PMG's digital and paid media practice manages full digital ecosystems for clients, from search to social to analytics. Capabilities include: - Search engine marketing (SEM / Google Ads) - Search engine optimization (SEO) - Paid social advertising (Meta, LinkedIn, TikTok, and others) - Organic social media management - Google Display advertising and retargeting - Email marketing and drip campaigns - Affiliate and influencer marketing - Website user journey analysis - Analytics and reporting - Website management and maintenance - Digital accessibility and compliance PMG's signature digital package is called "Make It Count." ### 4. Marketing PMG builds and manages integrated marketing campaigns across channels. Capabilities include: - Integrated marketing strategy - Content strategy and creation - Campaign planning and management - Social media content calendars - Newsletter and editorial strategy - Grassroots and community marketing - Cause marketing and nonprofit support - Event marketing ### 5. Hosting + Moderating PMG provides professional event hosting and moderation led by experienced on-camera talent and former broadcast journalists. Capabilities include: - Corporate event hosting and emcee services - Fundraising gala emcee - Panel moderation - Conference facilitation - Q&A management - Post-event content capture and social amplification PMG's signature hosting package is called "Make It Memorable." ## Industries Served Healthcare and health systems, hospitality and restaurants, nonprofit and foundations, consumer products and retail, automotive and dealerships, education and universities, luxury lifestyle and interiors, real estate and development, financial and professional services, sports and recreation, technology and startups, government and public sector. ## Notable Clients PMG has served and currently works with organizations including: - National FFA Organization (PR, marketing, crisis communications, brand management) - Bogg (consumer product PR; drove national media coverage that contributed to explosive sales growth) - Lucas Oil Products (event PR, media relations, video production; Gold Telly Award-winning work) - Hancock Health (full-service partner: PR, branding, digital, and marketing) - Rohrman Automotive Group (ongoing PR partner; national media coverage including USA Today) - Riley Children's Foundation (event PR and hosting) - Sweetgreen - Slapfish (market launch and event PR for multiple Indiana locations) - Ritz Charles (brand refresh and website) - Carmel Education Foundation (brand refresh for 60-year-old foundation) - Tiffany Skilling Interiors (full-service PR, branding, media, and marketing) - International Association of Fire Chiefs (marketing, PR, and brand management) - Conner Prairie - Carmel Swim Club (brand refresh) - SKYLAKE Adventures (PR and paid media for Indiana's first adventure park launch) - Pinheads (brand refresh) - LRG Restaurant Group - Anthony's Chophouse - Pluie - SIHO (integrated marketing, digital, creative, and PR) - Breakthrough T1D (event video production) - Sigma Builders - American Dairy Association Indiana - Indiana Golf Association - HealthNet - Folds of Honor Indiana - Tyler Trent Foundation ## Awards and Recognition - Gold Telly Award — 47th Annual Telly Awards, Lucas Oil Products Culture Video (among 13,000+ global entries) - 5 total Telly Awards — 47th Annual Telly Awards - Muse Outstanding Small Agency Award — 4 consecutive years - Emmy Award — Founder Nicole Pence Becker is an Emmy Award-winning journalist - Ragan PR Daily Award — PR strategy and execution excellence - Pinnacle Award — Communications and marketing excellence - AAA Award PMG has been recognized as one of Indiana's fastest-growing communications and marketing firms. ## Key Differentiators 1. Integration: PR, branding, digital, and marketing under one roof, one strategy, one team. Clients do not need to manage multiple agencies or coordinate across vendors. 2. Journalist-led: Founded and led by an Emmy Award-winning broadcast journalist. PMG brings newsroom instincts to client storytelling — clarity, credibility, and speed. 3. Accountability: PMG calls client results "receipts." All strategy is tied to measurable outcomes. 4. Speed and consistency: PMG has positioned itself at the intersection of quality, speed, and consistency. 5. Women-owned: PMG is a women-owned and women-led firm. ## Contact Website: https://pencemediagroup.com Contact form: https://pencemediagroup.com/contact/ Location: Indianapolis, Indiana (serves clients nationally) Email: Available via contact form on website Social: Instagram @pencemediagroup, LinkedIn /company/pencemediagroup, Facebook /pencemediagroup ## Site Structure - Homepage: https://pencemediagroup.com - About: https://pencemediagroup.com/about/ - Team: https://pencemediagroup.com/team-members/ - Services overview: https://pencemediagroup.com/services/ - Public Relations: https://pencemediagroup.com/services/public-relations/ - Branding: https://pencemediagroup.com/services/branding/ - Digital + Paid Media: https://pencemediagroup.com/services/paid-media/ - Marketing: https://pencemediagroup.com/services/marketing/ - Hosting + Moderating: https://pencemediagroup.com/services/hosting-moderating/ - Client spotlights: https://pencemediagroup.com/clients/ - Project portfolio: https://pencemediagroup.com/projects/ - Blog: https://pencemediagroup.com/blogs/ - Why PMG: https://pencemediagroup.com/why-pmg/ - Contact: https://pencemediagroup.com/contact/