We are thrilled to announce that Pence Media Group has been awarded six prestigious MUSE Awards for the outstanding work our team has done to promote our clients and elevate their story. The MUSE Creative Awards is a part of the MUSE Awards Program, which was created by the International Awards Associate (IAA) in 2015. IAA’s inception was based on a mission to honor, promote and encourage creativity by providing a new standard of excellence for evaluating media design production and distribution. At its core, MUSE Creative Awards is an international competition for creative professionals who inspire others to greater heights. With their concepts, ideas or designs, these creatives light a fire in others to strive further, thus becoming a muse.

PMG is grateful to win these awards and is thankful for our clients for entrusting us with their marketing, branding, and public relations needs. Please join us in celebrating PMG’S six MUSE Creative Awards. 

Pence Media Group

GOLD WINNER: BEST SMALL AGENCY OF THE YEAR

Pence Media Group was established in 2017 by Nicole Pence Becker to give women with rare and valuable skill sets an opportunity to showcase their talents in a flexible work environment. We are a full-service media + marketing consultancy working with startups to Fortune 500s. PMG loves helping brands affirm their brand identity, craft key messages and deliver them to targeted audiences. Our core strengths are branding, PR, strategic communications and grassroots marketing. With a small but mighty team, in 2022 PMG juggled 20+ clients each month and served more than 50 clients throughout the year. 

Here are our 2022 highlights that led PMG to becoming a gold winning best small agency of the year:

• Won Telly Awards in three Branded Content Campaigns. A silver and bronze award for Pluie’s Brand Overview and a bronze award for the DL Lowry Difference.
• Led the grand opening for Indianapolis’ first Sugar Factory, with celebrity Nick Cannon.
• Landed the pitch for our client Pluie to appear on Good Morning America. The segment was supported by PMG created on-brand product lifestyle photography and b-roll.
• Supported the 95th Annual National FFA Convention of nearly 70,000 attendees. With PMG’s social media help, their Instagram impressions increased 93.6% and profile views increased 420%.
• Provided pro bono services to several nonprofit organizations including Women for Riley, Tyler Trent Foundation, Gleaners Food Bank of Indiana, Make-A-Wish, Grit + Grace Nation, and Our Lady Mount Carmel. We are always looking to give back!
• Led the market openings of Indiana’s first three sweetgreen restaurants. Our Influencer Engagement Strategy reached more than 1,387,800 followers.
• Two of our projects were recognized with an “Award of Honor” at the Hoosier PRSA Pinnacle Awards.
• Led creative and execution of 12+ Production Shoots to secure evergreen video + photo assets for our clients.
• Helped grow client revenue, including a 11% year over year increase for DL Lowry Hair Salon.
• Proudly welcomed four new team members to better serve our growing client roster.

PMG being recognized for our commitment to delivering exceptional results for our clients, despite being a smaller agency is a true testament to the hard work and dedication of our team. Read PMG’s 2022 Year in Review blog to learn more! 

95th Annual National FFA Convention + Expo

GOLD WINNER: EVENT – CONFERENCE/CONVENTION

SILVER WINNER: SOCIAL MEDIA – LIVE EVENT

PMG was proud to support this year’s 95th National FFA Convention + Expo. One of Indianapolis’ largest annual conventions with 70,000+ attendees, National FFA is focused on growing the next generation of leaders in agriculture. Convention week allows FFA members to explore the various pathways for their future, learn new things, and engage with other members. PMG supported National FFA with strategic communications planning, on-site media content creation + management, crisis communications, PR, media training, monitoring + tracking, influencer marketing + management, and event execution.

From the time PMG took over the National FFA social media channels to the conclusion of the convention, Instagram impressions increased 93.6%, profile engagement increased 53.6%, and profile views increased over 420%. National FFA’s Facebook account received 2,761,569 impressions throughout the week, and profile engagement increased by 202.6% in comparison to the week prior. Engagement growth was seen on LinkedIn and Twitter as well. 

Upon engaging in FFA’s Influencer Marketing initiative, our team strategically analyzed our community of local and national influencers. One of our influencer’s (Tyler Froberg) content pieces that PMG helped produce during the convention had over 1M views on TikTok.

PMG was incredibly proud to have helped the National FFA execute this event and we were honored to receive this testimonial about our work from National FFA Director Larry Downes:

“From the outside, the National FFA Convention seems like one event. In reality, more than 350 smaller events happen during those four days. The seven-person FFA marketing team has the overwhelming task of choosing and telling the stories that give our audience an accurate feel for everything happening during the week. In 2022, the challenge was made easier with the help of PMG. PMG brought a different perspective, a comprehensive range of skills, passion, and energy to our convention coverage. Whether it was planning for potential crisis communications scenarios, identifying and managing social media influencers or producing reels and other content for our social media channels, Pence Media Group helped us get the work done. Beyond that, PMG made us look good.”

This award recognizes our ability to support such a large-scale event with more than 60K participants. PMG is proud to continue supporting FFA in 2023.

Team Involved: Nicole Pence Becker, Jennifer Bostrom, Emily Sullivan, Andrea Kleymeyer, Lisa Wallace, Melissa Mattingly + our friends at Holsapple Communications

Sugar Factory Indianapolis Grand Opening

GOLD WINNER: VIDEO – EVENT

Sugar Factory Indianapolis hosted its VIP Grand Opening Party with a special DJ performance from Nick Cannon, a multi-faceted entertainer and television personality. Guests enjoyed Sugar Factory’s signature eats, treats, and drinks, including the Big Cloud Goblet, which was designed and enjoyed by Nick Cannon. Local celebrities including IndyCar driver Conor Daly, HGTV Good Bones’ star Mina Starsiak Hawk and MasterChef winner Kelsey Murphy were also in attendance and joined the celebratory event.

Sugar Factory came to PMG with a plan to open this new location and a need for someone to tell its story through media pitching, segment production, media relations, influencer collaborations, event planning and execution. PMG tapped into our strong network to engage reporters, influencers, and potential new customers in the region.

PMG gathered professional photos and videos throughout the event to commemorate the celebration. Our talented vendor partners were able to edit these assets in less than 12 hours to produce an event highlight video for social media, a gallery of photos, and even a behind-the-scenes Instagram Reel. These evergreen assets were used for social media, PR, and community outreach and will continue to be used for years to come. In total, PMG secured media that garnered 2,331,965 in unpaid influencer reach, 38 media hits spread across ALL local media platforms + national coverage. The unpaid media hits amounted to $6,340,676.01 AVE YTD, not including broadcast media coverage.

PMG also built out a detailed outreach strategy to invite guests to the Instagrammable grand opening event, including creating informative graphics, and reaching out to invite each influencer personally. As a result, the total VIP guest follower reach on Instagram alone was more than 1.2 million followers. PMG also created an influencer content recap document for the client to easily view all of the publicity they received from PMG’s influencer engagement tactics. 

This PMG-executed event was a huge success, bringing together VIP guests, influencers, local community members, media teams, and more to celebrate a fun, photo-worthy, new dining experience in our city.

Team Involved: Nicole Pence Becker, Lisa Wallace, Andrea Kleymeyer, Emily Sullivan,  Michael Durr,  Ashley Wittmer, + Robby Berry

Riley Children’s Hospital Virtual Prom

SILVER WINNER: VIDEO – NONPROFIT

PMG was thrilled to provide our services pro bono with Women for Riley, a philanthropic group within Riley Children’s Foundation, to produce an exciting video project for Riley Hospital for children patients, families, staff, and community members.

Every year, the hospital hosts Riley Prom where the patients and families can come together to celebrate and their illness takes a backseat to FUN. However, due to the pandemic, Women for Riley had to revamp the in-person celebration into a virtual prom that brought the magic to the patient rooms. The reimagined event was a circus-themed, interactive experience called “Prom in a Box” that was accompanied by a 60-minute circus themed TV show written and produced by PMG.

PMG collaborated with Women for Riley to create this professional video that debuted on Prom Day, including interviews, local features, and many eye-catching activities to be enjoyed “Under the Big Top”. PMG’s own Nicole Pence Becker was the host of this year’s fun-filled video, acting as the Ringmaster for virtual Prom and PMG communication strategist Andrea Kleymeyer led the charge as producer. Both Andrea and Nicole are proud members of Women for Riley as well.  The event was a huge success delivering 125 boxes to patients at two hospital locations and the video ran throughout the hospital’s TV station and was accessible through YouTube.

Pence Media Group is honored to be recognized through this award for our ability to create an engaging, fun video for one of Indianapolis’ most special nonprofits.

Team Involved: Nicole Pence Becker, Andrea Kleymeyer, Emily Sullivan + Michael Durr

Kids 360º Early Learning Academy 

SILVER WINNER: VIDEO – CHILDREN

With movement at its core, Kids 360° Early Learning Academy is a first-of-its-kind preschool that offers an expansive, state-of-the-art learning environment designed to facilitate optimal learning for the whole child. PMG helped to create and elevate the Kids 360° Early Learning Academy brand by:

• Creating dynamic brand guidelines
• Developing a modern logo suite
• Producing evergreen photography assets
• Designing, developing + writing a website
• Producing brand narrative videos (Brand Video, Intentional Movement Video, The Classroom Video)

With a budget of under 5k, the PMG production shoot captured hundreds of evergreen assets that could be utilized across the Kids 360° ‘s digital platforms, print ads, marketing materials, packaging, and paid + earned media.

Kids 360° launched in fall of 2022 and their enrollment numbers were reached due in large part to their well-received brand marketing assets PMG created. As of December 31, 2022, the AVE for all media coverage earned thanks to PMG’s efforts for Kids 360° Early Learning Academy was $208,373.92.

Pence Media Group was incredibly proud to have helped Kids 360° Early Learning Academy with their branding efforts and we were honored to receive this testimonial about our work from Kids 360° Director, Matt Martin:

“PMG has become a part of our Kids 360° family. They really took the time to ask questions and listen, to get to know what we are doing. More importantly, they really dove deep to understand WHY we are doing this. They are invested in Kids 360° as much as we are. They truly care about our mission.”

This award recognizes our ability to create content that speaks to a specific audience while effectively communicating our clients’ message. 

Team Involved: Nicole Pence Becker, Jennifer Bostrom, Katie Kiel, Lexie Manor, Michael Durr + Ashley Wittmer

#Consideritdone with PMG! 

Pence Media Group is so incredibly proud of our team for their hard work and dedication in achieving these awards. These awards are a testament to our commitment to delivering exceptional results for our clients and pushing the boundaries of creativity and innovation within this industry. We will continue to strive for excellence and look forward to helping our clients achieve their goals in 2023 and beyond. Thank you to the MUSE Creative Awards for recognizing our work, and to our clients for trusting us with their brands and events.

PMG Can Help. If you or your business is in need of strategic PR, let us get you the coverage and audience that you need to grow. Pence Media Group uses our extensive network to your advantage so that your business gets in front of the right set of eyes.

We have all the right creative professionals in our network to create evergreen assets for you and your brand and tell your story. Consider it done.