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Social Media Management is Time-Consuming

Social media is one of the world’s most widely used vehicles for communication. Whether you’re engaging personally or professionally, keeping up with the latest trends and navigating new and existing platforms can be overwhelming. If you are a business owner, you likely already know that social media management has become a full-blown industry and a critical component in getting your product(s) or service(s) directly in front of your audience. The question is how? And when? And where?

At Pence Media Group, we often hear from local businesses that know they need to be leveraging their platforms to better communicate their brand message but they’re overwhelmed. Social media management is incredibly time-consuming on its own—especially without strategic direction—but coupled with the administrative duties of running a business, managing a team, maintaining inventory and the day-to-day operations of a business, it’s often the forgotten piece of the puzzle. Managing social channels, engaging with a target audience, and optimizing posting schedules are all tasks that businesses often spend hours on—precious time and energy that could be better spent engaging in their business.

You’ll be happy to know that there is a way to stay ahead of the competition and connect with your audience in meaningful ways without redirecting your time to get it done. Pence Media Group has a network of dedicated professionals, well-versed in handling the high demands of social media management. With Pence Media Group you can truly Consider it done. Our team makes your platform(s) a priority. We have the time to craft on-brand graphics, curate meaningful content, and analyze critical data.

“Pence Media Group understood the goals I had for designing my brand and my assets, taking me through the entire process with ease and professionalism. They were very detailed and organized and, immediately, their marketing efforts brought us new patients!”

—Dr. Nicole Klein, OA Facial Plastics

The Importance of Utilizing Digital Marketing Across Your Business’s Social Media Platforms

With its vast number of online users, social media presents an incredible opportunity to market your business and you should be paying attention if you intend to compete in local, national, or global marketplaces. These platforms give you the potential to make a meaningful impact with just a click or a tap. If done correctly, you have the potential to reach your audience when and where it matters, leading to brand awareness, organic growth and informed sales. The potential for reach and brand awareness through social media should be greatly considered when determining where to focus your marketing efforts.

According to a 2021 study performed by the Pew Research Center, many Facebook (49%), Snapchat (45%), and Instagram (38%) users say they visit these platforms on a daily basis.

These figures present a remarkable opportunity for any business that wants to reach its online audience. Your customers are not only active on social media but there’s a good chance that they use these apps daily. Therefore, your business can quickly gain traction with potential clients—you just have to meet them where they are. To put it simply, don’t make your audience find you—find your audience! If you aren’t already on social media, you could be missing out on significant chances to make connections and engage new leads.

The Benefits of Allowing PMG to Manage Your Social Media

According to a DataReportal study from July 2021, over 4.48 billion people use social media worldwide. That is a lot of eyes that could be on your brand. Let Pence Media Group help to amplify your online presence. Here’s what you can expect when you partner with PMG:

1. Platform Management To perfect your platform, PMG utilizes data, design, and SEO-led content strategy to meet your business goals. We manage each of your social media platforms individually while tracking individual channel analytics to ensure growing metrics.

2. Branded Templates In a highly saturated market, your content needs to shine. Pence Media Group curates customized, evergreen templates for our clients to use for life, unifying their content across all platforms. Let us tell your story by creating a powerful message.

3. Strategic Calendar Creation No matter what your goal is, we develop the best strategy to accomplish it. Using our team’s extensive backgrounds, we strategize collectively to determine how we can help our clients win. Our team will plan, design graphic assets, and write copy for your business based on your goals and expectations.

4. Network of Influencers We take care of your business’s influencer marketing outreach so that you don’t have to. Pence Media Group has built a strong network of influencers that can bring you the exposure that your business needs. We will complete the needed research to target a list of influencers that specifically align with your business.

Social media is a key asset in your toolkit if you do it right. We leverage social media to drive real returns and gain exposure for your business by managing your platforms and engaging our network of influencers. Count on PMG to Consider it done.

Sources:

Auxier, B. and Anderson, M. (April 7, 2021). Social Media Use in 2021. Retrieved from https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/.

Global Social Media Stats. Retrieved from https://datareportal.com/social-media-

With over 10 years of experience working with businesses across the globe through design, search engine strategy, and social media management, Glenda brings PMG a big picture approach to making brands and businesses more impactful. As a member of PMG, she is able to apply her experience and intuition to dig into and, in turn, relay the fundamentals of digital success for our clients.

Author | Glenda White

Website + Digital Strategist

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