Slapfish, a fast-casual restaurant chain specializing in sustainable seafood, partners with Pence Media Group as it expands into new markets, relying on PMG to drive brand visibility, local awareness, and successful new location launches. Over a seven-year partnership spanning multiple openings, PMG has executed its Make It Loud public relations approach alongside influencer engagement, grassroots marketing, and event activation to help establish Slapfish as a standout brand in each market.
Public Relations / Marketing / Hosting + Moderating
Slapfish + PMG

Fueling Local Market Growth and Brand Awareness
For the Slapfish Market District opening, PMG executed an integrated launch strategy designed to drive awareness, attendance, and community engagement. Through its Make It Loud public relations approach — combined with influencer partnerships, grassroots outreach, and on-site activation, PMG helped position Slapfish as a must-visit destination and strengthen its presence in the Carmel market.
5.9M+
Estimated
Monthly Audience Reach
16
Media
Placements Secured
13
Broadcast
Features Delivered
225,000+
Users
Reached Through Influencer Campaign
Award Winning Work







