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Why give back?

“Service to others is the rent you pay for your room here on earth.  – Mohammed Ali

Pence Media Group was built on a firm foundation of service. We have always wanted to create a real, working strategy for each and every client we serve – and giving back is a big part of that. At PMG we believe that giving back is a great way to support and engage with the community, build relationships, and, ultimately, make a difference.

As communications experts, we excel at storytelling- and what better stories to tell than those that are about real world change and community impact?

This year has been one where we supported long-standing PMG non-profit clients and also connected with philanthropic organizations that are new to the PMG network.


Tyler Trent Golf Outing

Pence Media Group managed earned media coordination, on-site media relations, and day-of social media execution for seven different accounts at the Second Annual Tee Off for Tyler Charity Golf Classic on Monday, June 6th, at The Bridgewater Club for our client the Tyler Trent Foundation.

The Tyler Trent Foundation was established in 2019 with the Hamilton County Community Foundation. Since then, the foundation has been working alongside so many who knew and loved Tyler with a goal of continuing Tyler’s efforts through several initiatives to work towards eradicating childhood cancer.

PMG was able to secure some big names to join us in honoring Tyler’s memory, including Colts players Ryan Kelly, Michael Pittman Jr., Dezmon Patmon, Sam Ehlinger, Nyheim Hines, Purdue Quarterback Aidan O’Connell, Purdue Football Coach Jeff Brohm, and all of the media that covered Tyler’s story. Engagement from these Indiana professionals assisted the second annual Tee Off for Tyler in raising over $100,000 to support pediatric cancer research. 

PMG was honored to work alongside Anna Carrera from IU School of Medicine and Social Legends to help support this fantastic event.

Women For Riley

PMG was thrilled to work with Women for Riley, a philanthropic group within Riley Children’s Foundation, to produce an exciting video project for Riley kids, families, staff, and community members. Every year, the hospital hosts a Riley Prom where the patients and families can come together to celebrate and their illness takes a backseat to FUN. However, due to the pandemic, Women for Riley had to revamp the in-person celebration into a virtual prom that brought the magic to the patient rooms.

The reimagined event was a circus-themed, interactive experience called “Prom in a Box!” Pence Media Group collaborated with Women for Riley to produce this professional video that debuted on Prom Day, including interviews, local features, and many eye-catching activities to be enjoyed “Under the Big Top”. PMG’s own Nicole Pence Becker was the host of this year’s fun-filled video, acting as the Ringmaster for Prom in a Box and PMG communication strategist Andrea Kleymeyer led the charge as producer. Both Andrea and Nicole are proud members of Women for Riley.


Pence Media Group was honored to play a role in this incredible experience by spreading joy within the Riley community.


He Knows Your Name

He Knows Your Name is a ministry that strives to ensure that every child receives a name in life and dignity and honor in death. PMG, along with friends from Holsapple Communications, utilized our combined event execution skills to plan a funeral and graveside service honoring the lives of seven unclaimed babies in the Indianapolis area. 

“Nicole has given me generous advice that produced respectful and productive communication. She asks good questions and has matched me with the best people for the event I am planning. As a media event coordinator, Nicole provided a strategy that was excellent in communication for everyone involved. I have never been disappointed with an event we have done together. I trust her integrity and heart to have my best interest in mind.”  – Linda Znachko, Founder | He Knows Your Name

PMG provided He Knows Your Name with press releases, media talking points, agendas, a map of the premises, and on-site event photography. PMG also live-streamed the event on social media, garnering over 1.2 million views on He Knows Your Name’s TikTok live stream. In addition, we secured earned media hits on broadcast, print, and digital platforms from across Indiana to help tell this powerful story and reach new audiences with the organization’s mission.

Fletcher Place Community Center

Fletcher Place Community Center is a nonprofit organization that provides free programming to assist in breaking the cycle of poverty. Pence Media Group was brought on to help the organization celebrate its 150 years of impact through a strategic fundraising celebration coming up in September.

PMG will provide Fletcher Place Community Center with marketing materials and strategy, professional photo and video content, and earned media hits to tell their story leading up to the anniversary event. Our team will also produce the agenda, script, and talking points for the event’s run of show. PMG is excited and honored to share this organization’s important story with the Indianapolis community.


The PMG team works with Make-A-Wish to help host events, coordinate influencer collaborations, and maximize their message personally and professionally through PMG networks. PMG has executed various events for the organization, including multiple #WishInfluencer events, the Big Wish Gala, and the Request-A-Thon fundraiser. 

Some of the deliverables in these projects include influencer research and outreach, event talking points and agendas, community engagement efforts, and even granting wishes in a fairy godmother costume (enter, Nicole!).

PMG is honored to work with such an admirable cause where Make-A-Wish OKI (Ohio, Kentucky & Indiana) can tangibly see the difference with the donations being made through their hard work.

#Consideritdone with PMG in 2022 

Pence Media Group makes it a point to activate our talents to serve the greater good of our community. Whether it’s event execution, video production, PR, or social media, we have the skillset to get the job done and tell your story. Contact us to set up a discovery call and Consider it done.

As Pence Media Group’s Strategic Account Manager, Emily Sullivan helps create strategic value for PMG clients. Emily graduated from IUPUI with a major in journalism and communications, with a focus in Public Relations.

Author | Emily Sullivan

Strategic Account Manager


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