Hancock Health partners with Pence Media Group as an embedded strategic communications and marketing consultancy to drive patient access, brand visibility, and service-line growth. Across digital, paid media, public relations, and content strategy, PMG leads an integrated approach that aligns data, storytelling, and performance, helping transform awareness into measurable patient engagement and long-term system growth.
Public Relations / Branding / Digital + Paid Media / Marketing / Hosting + Moderating
Hancock Health x PMG
Hero image credit: Five Legged Lion
PMG has supported every aspect of our marketing, PR, branding, and digital needs. From day one, the team took time to understand who we are, the complexity of healthcare, and what matters most to Hancock Health. That built trust quickly and continues to grow. This feels like a fully aligned partnership, with thoughtful strategy and a focus on measuring what’s working so we can continuously improve together.Jenn WellsAssistant Vice President, Customer Experience & Brand Strategy
Driving Patient Demand Through Integrated Strategy
PMG leads a fully integrated marketing and communications ecosystem for Hancock Health, aligning web performance, paid media, SEO, social, and public relations to drive patient acquisition and engagement. Through data-driven optimization and strategic storytelling, PMG scaled traffic, improved engagement quality, and increased efficiency. PMG is focused on converting awareness into meaningful patient action across key service lines.
+99%
YoY
Website Sessions Increase
1M
Clicks
Generated Across Paid Media
43.28M
Earned
Media Audience Reach
$0.30
CPC
Blended Paid Media Efficacy
Award Winning Work
