Sweetgreen, an American fast-casual restaurant chain, partnered with Pence Media Group to support its expansion into the Midwest, leveraging PMG’s local expertise to execute a multi-location market entry strategy. Across three openings, PMG led activation through its Make It Loud public relations approach, influencer engagement, community partnerships, and event execution, helping establish brand awareness and embed Sweetgreen into new communities.
Public Relations / Digital + Paid Media / Marketing / Hosting + Moderating
Sweetgreen x PMG
Sweetgreen was new to the Indianapolis market and we were looking for support from a local agency to make key recommendations/connections, support and build upon our launch strategy, and drive on the ground awareness building. PMG came recommended from a relationship we had with a local vendor and their services were crucial to our opening success!Sweetgreen Corporate
Executing Multi-Location Market Entry with Precision
Across three Central Indiana openings, PMG executed a coordinated market entry strategy designed to build awareness, drive engagement, and localize a nationally recognized brand. Through its Make It Loud public relations approach — combined with influencer campaigns, grassroots outreach, and event execution — PMG delivered high-impact brand moments while ensuring consistency with Sweetgreen’s national identity.
3
Grand Openings
Successfully Executed
2.3M+
Influencer
Audience Reach
$110K+
Earned
Media Value
10+
Activated
Local Partnerships
Award Winning Work
