Make an impact at PMG.
Join a team where expertise, flexibility, and ambition come together. You’ll collaborate with seasoned industry experts who value curiosity, craft, and doing great work together. We’re proud of our award-winning reputation and the trust we’ve earned from a broad range of clients and the trust we’ve earned from a broad range of clients, from emerging brands to established leaders. If you’re looking for a role that offers meaningful impact, you’ll be right at home here.
Description
LOCATION: Hybrid (Indianapolis/Carmel-based)
PURPOSE: Lead integrated marketing and communications strategies that elevate client visibility, strengthen brand reputation, and deliver measurable results for PMG and its clients
MANAGERS: CEO, VP of Operations, Director of Client Success, Director of Strategic Communications
TYPE: Full-Time, Salaried
SCOPE: Integrated Marketing Campaign Development + Execution, Brand Messaging + Content Strategy, Earned Media + Visibility Support, Data-Driven Optimization, Cross-Functional Collaboration
ACCOUNTABILITIES: Marketing + Communications Strategy Development, Campaign Execution + Oversight, Client Relationship Leadership, Performance Optimization, Internal Brand Stewardship
KEY PERFORMANCE INDICATORS: Client Satisfaction + Retention, Campaign Performance + ROI, Audience Growth + Engagement, Strategic Alignment with Client Goals, Timeliness of Deliverables, Team Collaboration + Utilization Rate
ABOUT PENCE MEDIA GROUP
Pence Media Group (PMG) is a full-service public relations, branding, digital + paid media and marketing consultancy founded by Nicole Pence Becker in 2017. PMG serves clients across the public, private, and nonprofit sectors.
PMG has grown into a dynamic, award-winning team known for helping clients affirm their brand identity, craft meaningful messages, and deliver them to targeted audiences—with an operating mantra of, “Consider it done.” As a certified Women’s Business Enterprise (WBE), PMG partners with organizations ranging from startups to Fortune 500 companies to drive visibility, strengthen reputation, and deliver measurable results.
POSITION OVERVIEW
PMG is seeking a Senior Marketing + Communications Strategist to lead and execute integrated campaigns that drive visibility, strengthen reputation, and deliver measurable results.
This role requires a highly experienced strategist (12+ years) who can confidently translate business objectives into clear marketing and communications strategies—and then lead execution across channels.
You will play a key role in shaping messaging, building multi-channel marketing initiatives, supporting earned media efforts, and ensuring campaigns are aligned with client goals. This role works closely with PMG leadership while also operating independently to drive client work forward.
The ideal candidate is both strategic and executional—someone who can think at a high level, act with urgency, and deliver high-quality work in a fast-paced, client-facing environment.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or related field
- 12+ years of experience in marketing, public relations, or integrated communications (agency or consulting experience strongly preferred)
- Proven track record of leading integrated marketing and communications campaigns from strategy through execution
- Strong expertise in brand strategy, messaging development, and audience engagement
- Exceptional writing and storytelling skills across media, digital, and campaign formats
- Experience using analytics tools (Google Analytics, social insights, campaign reporting platforms) to inform strategy and optimize performance
- Familiarity with AI tools (e.g., ChatGPT) to enhance content development, research, and workflow efficiency
- Strong client-facing experience with confidence presenting strategy and recommendations to senior stakeholders
- Ability to manage multiple clients, campaigns, and priorities simultaneously
- Highly organized, proactive, and solutions-oriented
ROLES + RESPONSIBILITIES
MARKETING + COMMUNICATIONS STRATEGY
- Lead the development and execution of integrated marketing and communications strategies aligned with client goals
- Drive messaging development, campaign planning, and strategic direction across accounts
- Provide proactive recommendations based on trends, performance data, and client needs
- Ensure alignment across earned, owned, and paid channels
CAMPAIGN EXECUTION + PERFORMANCE
- Oversee and contribute to execution of campaigns across digital, content, and communications channels
- Collaborate with internal teams (PR, creative, digital) to deliver cohesive, high-impact campaigns
- Monitor performance and deliver clear, data-driven reporting
- Continuously optimize campaigns to improve engagement, visibility, and ROI
CLIENT ENGAGEMENT + ACCOUNT LEADERSHIP
- Serve as a senior strategic partner for assigned client accounts
- Present strategies, insights, and recommendations with clarity and confidence
- Anticipate client needs and proactively identify opportunities for growth and impact
- Ensure alignment between client expectations and PMG’s strategic approach
TOOLS + PLATFORMS
Experience with:
- Digital marketing platforms (social media, email, content systems)
- Analytics tools (Google Analytics, platform insights)
- CRM and marketing platforms (HubSpot, Salesforce, or similar)
- Project management tools (e.g., Monday.com)
- AI tools for content development, research, and workflow efficiency
PROFESSIONAL DEVELOPMENT
- Stay ahead of marketing, communications, and digital trends
- Explore new tools and strategies that enhance campaign performance and client outcomes
WHAT WE OFFER
At PMG, we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence, and support the whole person, not just the employee.
Here’s what full-time team members can expect:
- Competitive Base Salary aligned with role, experience, and performance
- Performance utilization pay-outs based on client impact, billable hours, and contributions
- Competitive PTO + Annual Company Holidays (including Christmas Eve, New Year’s Eve, and a summer holiday break)
- Flex Days to support community involvement, remote work, or mental reset
- Monthly Cell Phone + Gas/Commute Stipend
- Flexible Hybrid Work Model with weekly in-person collaboration in Carmel or Indianapolis
- Professional Growth Opportunities through stretch assignments and continuous upskilling
- Creative Autonomy + Strategic Ownership in a high-performance, values-driven environment
- A culture built on accountability, ambition, and action—where “Consider it done” isn’t a slogan, it’s how we operate
- Employee philanthropy program
HOW TO APPLY
Serious applicants should send the following to Nicole Pence Becker at nicole@pencemediagroup.com for consideration:
- Resume
- Cover Letter
- Portfolio (PDF or link)
- At least three references