It was hard to miss the news that Bogg Bags were the “it bags” of the summer – thanks to the PMG team, who worked tirelessly to generate buzz through meaningful national media coverage. PMG’s work began with establishing Bogg’s foundational brand messaging and preparing our founder for media interviews, and carried on through strategic influencer engagement and earning consistent national media placements. For a brand that had never invested in PR, it was incredible to experience first hand the power it has on shaping public perception and driving demand. PMG understood how to tell our brand story to the right people at the right time.