Amplifying Awareness through Public Relations
This “Make It Loud” campaign started in May of 2025 to educate the public about Slapfish’s planned opening at Market District in Carmel later that year. Once the renovations were complete, the PMG and Slapfish teams continued their results-driven public relations and marketing campaign leading up to the big event. The plan included a robust PR approach with grassroots community outreach, event calendar placements and traditional media coverage through the Indianapolis Business Journal, WISH-TV, Hamilton County Reporter and Current in Carmel, all designed to engage diverse audiences. Outreach resulted in 16 unique articles and 13 broadcast clips. The estimated reach in total unique visitors per month (UVM) for the digital properties where content was shared exceeded 5.9 million.
To complement these strategies, the team put together a grassroots marketing plan designed to expand visibility of the event, especially to nearby businesses. PMG put together an outreach list and collaborated with Do317 for a giveaway. Additionally, the Slapfish grand opening event was posted to the Hamilton County event page, WTHR 13 event page and Do317 event page.
Additionally, PMG launched an influencer marketing campaign designed to expand visibility and measure meaningful engagement across audiences. Slapfish partnered with 15 local content creators to extend the campaign’s visibility through authentic, community-driven storytelling. Measured content resulted in more than 100,000 views and over 225,000 users reached. These collaborations amplified Slapfish’s message and the grand opening event to the Carmel community and surrounding areas.
PMG’s digital strategy involved setting up and tracking referral links to measure results from influencer posts.
