PR, Marketing + Communications partnership with Mashcraft

MashCraft Brewing + Pence Media Group

MashCraft Brewing was created with one simple concept: To offer their patrons great beer and great service. From the old souls to the young at heart, all are welcome at MashCraft, and they take pride in creating an experience to be enjoyed by everyone. Whether it be their menu of food offerings, to the rotating tap list, to the regular staples, and even the music, trivia, and community events, MashCraft is constantly striving to keep things interesting and exciting. With three locations in Indianapolis and surrounding regions, at MashCraft, something great is always brewing!

For the last 5 years PMG has been honored to be MashCraft’s PR, Marketing + Communications partner.

Brand + Website Development

In 2021, we worked closely with MashCraft to reinvigorate their local brewery vibe and breathe new life into their brand and we are ecstatic with the results. ⠀

We did a little bit of everything to get to this point including strategy development, content development, brand development and asset generation (including photography and NEW menus for all three of their locations), website design and deployment, and social media strategy to launch them into continued success! ⠀

MashCraft needed an updated website to house their ever-changing selection of carefully crafted brews and a dynamic (and delicious) food menu for each of their Indiana locations

Social Media Management + Execution

PMG started managing MashCraft’s social media for the latter half of 2023. The six month comparison report reflects the success that has come from keeping target audiences engaged with captivating static and reel content.

Key Insights include:

• A combined new follower total of 655 across all social platforms, 117.8% more than the previous six months.
• Video views on all social platforms totaling 96,008, a 1,803.2% increase.
• Engaged people totaled over 26,000, a 598.9% increase.