Bogg, who offers customizable bag systems, partnered with Pence Media Group to elevate brand visibility, refine messaging, and drive national awareness during a critical growth phase. Through an integrated approach spanning brand development, public relations, and influencer engagement, PMG helped position Bogg as a must-have lifestyle brand, supporting rapid growth and expanding its presence across key consumer audiences nationwide.
Public Relations / Marketing
Bogg x PMG
It was hard to miss the news that Bogg Bags were the "it bags" of the summer - thanks to the PMG team, who worked tirelessly to generate buzz through meaningful national media coverage. PMG's work began with establishing Bogg's foundational brand messaging and preparing our founder for media interviews, and carried on through strategic influencer engagement and earning consistent national media placements. For a brand that had never invested in PR, it was incredible to experience first hand the power it has on shaping public perception and driving demand. PMG understood how to tell our brand story to the right people at the right time.
Ian SchatzbergFounder / General Idea, Bogg
Ian SchatzbergFounder / General Idea, Bogg
Turning a Product into a Must-Have Brand
Through strategic brand positioning, national media outreach, and influencer engagement, PMG helped transform Bogg into one of the most sought-after lifestyle accessories of the summer. With consistent placements across top-tier national outlets and viral momentum across platforms, PMG drove widespread awareness, strengthened brand perception, and accelerated consumer demand at scale.
1.32B+
Total
Audience Reach
$12.2M+
Estimated
Media Value
100+
Media
Placements Secured
2.27M+
Influencer
Campaign Reach
Award Winning Work
