Samantha Gray

SENIOR DIGITAL + MARKETING STRATEGIST

Samantha Gray is a strategic digital marketing professional with over a decade of experience leading results-driven campaigns across paid and organic channels. Her career spans both agency and in-house roles, where she has consistently translated complex business goals into actionable marketing strategies that drive measurable growth. She brings a rare blend of creative insight and performance focus as Senior Digital + Marketing Strategist at PMG. Through past work experience and expansive marketing expertise, she is well-positioned to drive strategic innovation and client success.

Sam previously led digital media strategies for major brands like Amazon, PlayStation, Adidas, and NatureMade where she managed large-scale campaigns across global markets, focusing on media planning, performance optimization, and data-driven measurement.

A graduate of Franklin College, Sam is known for her collaborative work style, analytical rigor, and passion for continuous learning. Sam currently lives in Avon with her husband and three young children. When she is not busy driving organizational growth for her amazing clients, she is running to the next activity with her busy family or reading a great book with a crisp glass of wine.

“There are many things you can do overnight, but there is no overnight success.”

– Tory Burch

MARKETING RESOURCES

A Practical Blog for Practical Businesses

Client Spotlight: Riley Children’s Foundation | Red For Our Kids Gala Social Media, Emcee + Public Relations Support

by Claire Hunter | Apr 6, 2026 | Brand Awareness, Brand Visibility, Grassroots Marketing

Riley Children’s Foundation, the nonprofit arm of Riley Children’s Health, engaged Pence Media Group (PMG) to support its fourth annual Red For Our Kids Gala, an event that supports the foundation’s $300 million Every Child Deserves Riley comprehensive campaign launched in 2025.

Pence Media Group welcomes new talent to support continued momentum

by Nicole Pence Becker | Apr 3, 2026 | Brand Awareness, Public Relations

Pence Media Group (PMG) is continuing its strong growth in 2026 with the addition of two new team members, further strengthening the consultancy’s marketing vertical.

RITZ CHARLES

by Andrea Kleymeyer | Apr 1, 2026 | Brand Awareness, Brand Visibility, Content Creation, Digital Advertising

In the spring of 2025, Pence Media Group partnered with Ritz Charles to develop a comprehensive brand strategy, messaging, and visual framework that clarified its market position as Indiana’s leading full-service catering and event venue company.