Project Overview
Lucas Oil Products is a global leader in high-performance engine oils, additives, lubricants, and appearance products. Their lineup powers everything from cars, trucks, and marine equipment to motorsports, farming, industry, and even everyday home use. Beyond innovation in performance, Lucas Oil has cemented its place in professional sports as the naming rights holder of Lucas Oil Stadium, home of the Indianapolis Colts, as well as a premier venue for other major athletic events. Extending their reach even further, Lucas Oil is also the Official Oil of the Indiana Fever, supporting visibility across WNBA markets and expanding commitment to women’s sports.
As the 2025 WNBA All-Star Weekend in Indianapolis approached, Lucas Oil sought to elevate its presence on a national stage with a commercial that would cut through the noise and center on its female audience. That’s when Pence Media Group was called in, expanding beyond in-house production to deliver a powerful, polished piece that captured attention and carried momentum nationwide. To take it even further, INNOVATIVE was brought in, building on PMG’s creative foundation to maximize reach and impact.
