98th National FFA Convention & Expo

Project Overview

This fall, PMG was proud to help execute the 98thNational FFA Convention & Expo for the fourth year in a row. National FFA is home to nearly 1 million members across the U.S., Puerto Rico, and U.S. Virgin Islands and is focused on growing the next generation of leaders who will change the world.

For the week of convention, more than 73,000 members gathered in downtown Indianapolis to explore careers in agriculture, discover pathways for their future, learn, and engage with universities, agribusiness leaders, and other students from across the nation.

National FFA engaged PMG to create, manage and execute a strategic marketing and communications plan that included:

• National FFA Public Relations 
• FFA LIVE! Live Stream Content + Show Production
• FFA Live! Newsroom + Intern Management 
• Crisis Communications

National FFA Public Relations

Through 105 unique pitches and 75+ media lists from different markets across the country, PMG directly impacted more than 296 articles and 185 broadcast clips around FFA Convention with an audience reach of more than 1.93 billion and ad value equivalency (AVE) of nearly $18 million.

PMG’s efforts alongside the National FFA PR team resulted in a total of 10,375 articles and 4,102 broadcast clips across 49 states adding up to an AVE total of $384.66 million. We worked with National FFA to place op-eds, arranged in-studio segments and on-site interviews, and placed leadership on podcasts and radio segments as well.

FFA Live! was a PMG co-produced live stream, broad gavel-to-gavel each day of the four days of FFA’s 98th National Convention.

Our team supported:

• 719 minutes of original FFA Live stream content
• 34 reporter story packages
• 136 edit award winner interviews
• 10 pre-recorded newsroom interviews

PMG was proud to contribute to such a dynamic production and truly enjoyed partnering with our friends at INNOVATIVE to bring this project to life. Watch more here:

FFA Live! Stream

Blue Room Interviews

Reporter Story Packages

Crisis Communications Planning + Support

When tens of thousands of people come together, unpredictability is always a factor. Knowing that more than 73,000 students would attend sessions to hear from different speakers, concerts, rodeos, and a wide range of learning experiences, FFA’s leadership ensured a strong crisis communications plan, along with the right PR team, was ready to support the event.

PMG strengthened FFA’s crisis readiness by updating the crisis communications plan and providing continuous media monitoring at convention. Our PR team, experienced in identifying and managing emerging issues, conducted reviews four times daily and maintained regular check-ins with the social team to ensure alignment and rapid response capability.

#Consideritdone with PMG in 2026

At Pence Media Group, we’re inspired by our clients’ success stories, and we’re honored to help bring them to life. From branding and web to digital marketing, content creation, and public relations, our team is passionate about elevating brands and driving meaningful results. Consider it done.

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