A Brand Facelift

Turkle & Associates + Pence Media Group

At PMG, we know that a successful rebrand goes beyond aesthetics—it’s about capturing the essence of a business and presenting it in a way that deeply resonates with its audience. When Turkle & Associates, a premier provider of plastic surgery and aesthetic treatments in Carmel, Indiana, approached us for a rebrand, their 30+ years of experience and reputation of excellence underscored the need for a transformation as refined and impactful as the services they offer. Having recently welcomed a new surgeon to their team, Turkle & Associatesneeded our expertise to seamlessly integrate him into the brand and messaging while modernizing their branding and digital presence. Their long-standing legacy and growth marked the perfect moment for a refreshed identity that honors their commitment to patient care.

Brand Development

Our work began by taking a deep dive into Turkle & Associates’ current brand and looking to where they wanted to be. Known for their advanced cosmetic surgery  techniques, cutting-edge aesthetic treatments, and dedication to patient satisfaction, their brand needed to reflect a dual focus of  innovation and compassionate care. This understanding helped guide every element of the rebrand, from the visual identity to the digital strategy.

The rebranding process started with a refresh of the Turkle & Associates logo. We crafted an updated design that balances professionalism with approachability, embodying the practice’s trusted expertise and infused a beautiful new color palette. At the same time, we refreshed the name + logo for their aesthetics center, Phases Lasers & Aesthetics, ensuring it harmonized with the overarching brand while maintaining its distinct identity as a leader in non-surgical treatments.  The new name will be rolled out within the coming year.  These designs formed the foundation for a visual brand guide, outlining color palettes, typography, tone, and messaging to ensure a cohesive look and feel across all marketing + branded materials.

Photo Production

To bring the refreshed brand to life, we organized and managed a production shoot that captured photos of the Turkle & Associates’ team. The photos highlighted their beautiful facility, aesthetic treatments, plastic surgery procedures, and compassionate team, creating a library of authentic, on-brand visuals for use across their website, social media, and marketing materials.

Website Design + Development

These visuals were infused into their new multi-page website, which transformed their digital presence. Designed to be visually appealing + highly functional, the website features intuitive navigation, making it easy for patients to explore services, learn about procedures, and book consultations. We ensured mobile optimization for a seamless experience on any device and incorporated strategically written, SEO-optimized content to position Turkle & Associates as a top choice for plastic surgery + aesthetic care in the area. Beautiful photography and patient success stories + testimonials further enhance the site’s appeal, providing an engaging and trustworthy experience for visitors.

Social Media Management + Execution

In addition to the website, PMG developed a suite of marketing materials that carried the new branding across every touchpoint.  From business cards to email signatures, every detail was carefully considered to create a professional and cohesive look. We also overhauled their social media presence on Facebook, Instagram, LinkedIn, and X, curating a content strategy that blends product + services posts, patient testimonials, and insights into their treatments.