Litho Press

Litho Press Brand Refresh

Branding / Marketing / Public Relations

Litho Press, Inc. + Pence Media Group

Litho Press, Inc. is a large format, offset and digital printing company specializing in retail packaging, litho labels, and top sheets. Committed to fast, friendly, and just plain better service since 1953, Litho Press strives to save clients time and money without sacrificing quality. In 2023, Litho Press started working with Pence Media Group on a Comprehensive Digital Transformation (CDT) to help create a holistic marketing communications strategy to establish brand recognition in the marketplace.

PMG has supported Litho Press with:

Brand Discovery + Development
Website Design + Development
Social Media Facelift, Management + Execution
Communications + Marketing Support

Brand Development

Through a comprehensive brand discovery session, PMG explored Litho Press’ core values, market positioning, and branding opportunities. Established in 1953, Litho Press has grown from a family-owned business into a leader in large-scale printing, blending local roots with a professional edge. The refreshed brand guide, developed from this collaborative process, captures a playful yet professional tone in the brand copy and updated graphics, reflecting Litho Press’ commitment to making printing hassle-free and maintaining its rich heritage. The new branding emphasizes Litho Press’ dedication to expertise, innovation, and excellent client service.

Web Design + Development

Central to this transformation was the redesign and development of Litho Press’ new website. PMG teamed up with our trusted partners at HustleFish to bring this vision to life, delivering a comprehensive WordPress solution. Our approach included strategic wireframing and user journey mapping to create an intuitive and engaging experience.

We managed content development and copywriting, ensuring the website was mobile-responsive and user-friendly. Key elements of the project included implementing SSL for site security, domain mapping, and initial Google My Business optimization. We also created essential legal pages such as Terms & Conditions and Privacy Policy and installed Google Analytics for tracking performance and insights. This collaboration aimed to enhance Litho Press’ digital presence and push the boundaries of their online marketing strategy

We’re thrilled to share that our collaborative B2B website project for Litho Press earned us a prestigious Silver American Advertising Award (ADDY) from the American Advertising Federation in the North Central Indiana competition. This accolade reflects the hard work, creativity, and innovation that drives PMG. The award-winning website not only captures Litho Press’ vibrant brand but also exemplifies effective brand storytelling and digital innovation.

Photo + Video Production

PMG is a Telly Award-winning team that takes brands to the next level and we applied our experience and expertise to visually assist Litho Press to stand out in the marketplace as an experienced and customer service-focused printing press. PMG coordinated production shoots to capture new branded video and photo assets that are utilized in ongoing branding and marketing efforts to tell the Litho Press story. We were happy to bring in Michael Durr as the videographer and Ashley Whitmer as the photographer for the production shoot.

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