Director of Digital Services Focused on Data-Led Marketing + Brand Growth
Samantha Gray is a Director of Digital Services at PMG, where she leads the agency’s digital strategy and performance marketing initiatives. With more than a decade of experience across paid media, search marketing, analytics, and integrated digital strategy, Sam helps organizations turn complex business goals into data-driven marketing programs that drive measurable growth and long-term brand impact.
At PMG, Sam partners with clients to develop modern digital ecosystems that connect strategy, media, and measurement. She works closely with teams to optimize performance across paid and organic channels, uncover growth opportunities through data and insights, and ensure digital efforts support broader brand and business objectives. Her work spans industries including healthcare, technology, consumer brands, and professional services, helping organizations navigate the rapidly evolving digital landscape while maximizing return on marketing investment.
Prior to joining PMG, Sam led digital media strategies for global brands including Amazon, PlayStation, Adidas, and Nature Made. In these roles, she managed large-scale campaigns across international markets, specializing in media planning, performance optimization, and data-driven measurement designed to improve efficiency and impact.
Sam is known for her collaborative leadership style, analytical rigor, and passion for building innovative marketing strategies. She enjoys mentoring teams, advancing digital capabilities, and helping organizations unlock the full potential of modern marketing.
A graduate of Franklin College, Sam lives in Avon with her husband and three children. When she’s not helping clients grow their brands, she’s often cheering on her kids at their activities or enjoying a good book with a crisp glass of wine.
