National FFA entrusts Pence Media Group as an embedded strategic partner to help lead and execute a year-round, integrated communications strategy. Spanning national public relations, thought leadership, live production, newsroom management, brand development, and crisis preparedness, PMG works alongside FFA leadership to elevate visibility, amplify student impact, and support one of the largest youth leadership organizations in the country at scale.
FFA Live! Inside Convention was an idea we have been tossing around for several years, but our team is too small, and we lack the video production expertise to do it alone. PMG brought the resources, connections with INNOVATIVE and expertise to do it right. We’ve worked on several projects with PMG. FFA “Live! is the capstone…so far.Larry DownesDirector of Marketing and Communications, National FFA Organization
PMG’s exceptional work for the National FFA exceeded all expectations. Their strategic and thoughtful approach to marketing, PR, crisis comms, & brand management showcased unparalleled dedication to the mission of our organization. They seamlessly navigated large projects such as FFA LIVE! without hesitation, elevating our organization’s visibility. PMG is an invaluable partner.Molly BallChief Marketing Officer, National FFA
Driving National Visibility at Scale
Throughout the year, Pence Media Group supports National FFA’s integrated communications efforts, from targeted national media outreach and crisis readiness to live, Emmy-nominated studio programming at the National FFA Convention & Expo. Working alongside internal leadership, PMG ensures the organization’s most important moments deliver measurable visibility and mission-aligned storytelling nationwide.
2
Emmy Nominations
FFA Live! Convention Broadcast
10,375
Total
Articles Generated (Oct 1–Nov 7, 2025)
11h 59m
Original
FFA Live! Programming Produced (2025)
$384.66M+
Estimated
Advertising Value Equivalency (Oct 1–Nov 7, 2025)
Award Winning Work
