97th National FFA Convention & Expo

National FFA Public Relations

Through media coordination, strategic pitching, and extensive storytelling, PMG secured 1,422 media articles, 1,360 broadcast clips, and $91.5 million in Advertising Value Equivalency (AVE) across 39 states, reaching an audience of nearly 9.79 billion. With 60+ tailored media lists, 50 press releases, and over 10,000 pitches sent, PMG positioned FFA’s stories in local, national, and non-agriculture media outlets, further expanding the organization’s reach beyond its traditional audience. The team crafted impactful thought leadership pieces, secured high-profile interviews, and worked directly with on-site media to highlight key convention moments, award winners, and FFA’s larger mission.

PR Coverage Recap

Indianapolis coverage highlights included IndyStar’s deep dive into FFA’s legacy, WTHR’s feature on Erwin FFA’s hurricane relief efforts, and WRTV’s volunteer spotlight, along with features on Indy Now (FOX 59) and LifeStyleLive (WISH-TV). PMG’s efforts ensured national visibility for Microsoft FarmBeats, Days of Service, Star Awards, Proficiency Awards, and the announcement of the New National Officer Team. Looking ahead, PMG will continue refining its media outreach, human-interest storytelling, and cross-platform alignment to maximize impact. From onboarding media to post-event follow-ups, PMG’s strategic execution at the 97th National FFA Convention & Expo solidified FFA’s presence in both agriculture and mainstream media, setting a new benchmark for success.

National FFA Social Media Management

From pre-convention content creation in September to real-time updates and engagement during the event, PMG successfully connected FFA members, alumni, and supporters with the convention’s most exciting moments.

PMG leveraged National FFA’s strong Instagram, Facebook, LinkedIn, TikTok, and Snapchat presence to engage core audiences and expand their reach during the organization’s biggest event of the year. PMG produced 25 high-performing reels, driving over 1 million total views and 121,589 interactions—a testament to the power of engaging storytelling and strategic content distribution.

The highest-performing reel, featuring the 24-25 National Officers Election, amassed 128,129 views and 10,356 interactions, while content showcasing Shop FFA, the Kickoff Luncheon, and the National Officers’ tour of Lucas Oil Stadium also generated significant engagement. PMG’s ability to capture and share pivotal moments—from Temple Grandin’s keynote to Nate Smith’s meet-and-greet and the talent show semi-finals—kept audiences connected both on-site and online. Through thoughtful platform management and real-time content execution, PMG helped elevate FFA’s digital presence, ensuring the energy and impact of the convention reached far beyond Indianapolis.

Crisis Communications Planning + Support

Our team provided proactive crisis communication support, ensuring a smooth and well-managed event. PMG updated the crisis plan, created an executive summary for streamlined response, and conducted daily media monitoring and social media check-ins from October 21 to November 1. With a diligent watch on potential issues, PMG successfully helped FFA navigate the convention without any on-site concerns, reinforcing the organization’s commitment to a safe, seamless, and positive experience for all attendees.

The event strategy and preparation paid off when it came time for the week-long convention. Several of PMG’s team members worked the convention to advocate for the National FFA brand and make sure the convention was successful.

PMG was honored to work alongside the incredibly dynamic FFA team for the third year in a row at the convention. After increasing brand awareness through social media, effectively managing a national influencer campaign, and preparing the organization in the event of a crisis, PMG was happy to call the 97th National FFA Convention & Expo a success, and we are excited to support the National FFA organization in 2025.