Pence Media Group is thrilled to announce that we have been awarded a Bronze American Advertising Federation ADDY Award in the Integrated Brand Identity Campaign category for our work on FFA’s “Grow With Us” campaign.
With more than 100 entries submitted this year, the competition was stacked and we’re honored that our work stood out among such a talented field of creatives.
FFA’s “Grow With Us” brand campaign is a dynamic, colorful, and inspiring initiative, aimed to cultivate a deeper appreciation and enrollment in agricultural education among students and families in Indiana. Rooted in FFA’s legacy of leadership, innovation, and hands-on learning, the campaign showcases the countless opportunities within agriculture, encouraging the next generation to be part of its future.
At the heart of the campaign is a bold and engaging brand identity that reflects the vitality of modern agriculture. The visuals are fresh and vibrant, featuring imagery of students in action exploring cutting-edge ag technology, cultivating sustainable farming practices, and learning collaboratively in the classroom. The brand’s color palette and logo, created by PMG partner and graphic designer Lindsay Hadley, combines FFA’s signature blue and gold with earthy, natural tones of green and taupe, reinforcing a deep connection to the land and a shared responsibility to be a good steward.
As part of our integrated approach, the campaign included a sleek, interactive website that serves as its digital home. The site offers engaging information, eye-catching visuals, and a clear path for how students and parents can get involved in agricultural education. It’s a true resource for anyone seeking to understand the value and opportunities within the FFA experience.
