Serious Brands Invest in Monthly PR with Pence Media Group

Public relations is not a press release. It’s not a launch announcement. And, it’s not something you “turn on” when you need attention. The brands building long-term credibility invest in ongoing PR strategy.

At Pence Media Group, we’ve served as a monthly PR partner to several organizations including National FFA Organization, Riley Children’s Foundation, Rohrman Automotive Group, American Dairy Association Indiana, International Association of Fire Chiefs, Sweetgreen, REV Group, The MJ Companies and Bogg Bag, to name a few.

In each case, the model is the same:

Consistent strategy.

Consistent messaging.

Consistent visibility.

Pence Media Group works alongside our clients to tell their story strategically and consistently.

A Monthly PR Partnership at PMG

A dedicated, monthly PR partnership is not reactive media pitching. It is a disciplined, proactive system designed to shape perception, strengthen credibility, and protect brand equity over time.

At PMG, that includes:

• Proactive story development + strategic media outreach: our team identifies angles before they become obvious and places them with the right journalists at the right moment.
• Executive visibility + thought leadership positioning: elevate CEOs and leadership teams as trusted voices in their industry through national, regional, and trade placements.
• Campaign + event amplification: PMG ensures launches, initiatives, and milestone moments receive earned coverage that extends beyond owned channels.
• National, regional, and industry media relationship management: our experts maintain active, trusted relationships with reporters and editors so our clients are considered credible sources, not cold pitches.
• Real-time media monitoring + rapid response: we use software to track narrative shifts, identify emerging risks, and respond before issues escalate.
• Crisis communications strategy + execution: our team ensures you are preparing in advance, not reacting under pressure.
• Reputation strategy aligned with organizational growth: we help ensure earned media supports long-term business objectives, stakeholder trust, and brand positioning.
• Media preparedness: our training prepares clients for media interviews via comprehensive media training, and ensures both the reporters and our clients are aligned and equipped with talking points and assets.

But the real differentiator is this: PMG is inside the room.

As a true monthly partner, we are at the strategy table. PMG participates in leadership conversations before announcements are made, before campaigns launch, before potential risks surface. We help shape the narrative early so that when the moment comes, the story is clear, aligned, and positioned for impact.

Over time, this creates something far more valuable than coverage: this strategic focus creates momentum, credibility, and trust.

PR Success with PMG

National FFA Organization  PMG partners with the in-house marketing team at National FFA for ongoing monthly public relations efforts, which include distributing press releases for major events, incorporating spokespeople in thought leadership opportunities, drafting award submissions and sharing local media pitches to elevate chapters across the country. As part of this, PMG works closely with National FFA to execute a comprehensive earned media strategy for both National FFA Week in February, which is an opportunity for FFA members and supporters to celebrate the organization from where ever they call home, as well as the National FFA Convention & Expo in the fall, which brings more than 70,000 FFA members and supporters to Indianapolis for one of the largest conferences in the country. Throughout 2025, PMG worked with National FFA to secure more than 716 unique articles and 490 broadcast clips with media coverage in more than 40 states.

Riley Children’s Foundation PMG collaborated with Riley’s internal marketing team to lead earned media efforts surrounding the 2025 $300 million Every Child Deserves Riley comprehensive campaign launch and the Red For Our Kids Gala. We executed an embargoed press strategy that secured in-depth business coverage and additional regional broadcast and print placements to elevate campaign visibility and community engagement. PMG’s PR efforts accentuated Riley’s boots on the ground event planning and execution, as well as our day-of social media management and execution and emcee work at the event. These placements not only announced the campaign, but told meaningful stories about Riley patients and leadership, leading to coverage in publications Riley’s key stakeholders and audiences read and watch. Rohrman Automotive Group  PMG works alongside Rohrman’s digital marketing team each month to position the group’s CEO and other leadership as trusted voices on automotive trends. We have secured high-profile earned media opportunities, including on CNN and in the New York Times, as well as industry publications, reinforcing credibility and strengthening brand reputation and thought leadership in a competitive marketplace.

Pence Media Group has seamlessly integrated themselves into the Rohrman Automotive Group team to serve as our public relations partner. From day one, they immediately immersed themselves in our business and committed to understanding our industry. From local and trade media attention surrounding dealership-specific news to national media attention in outlets like USA Today allowing me to share my leadership perspective on trending industry topics, PMG is ensuring we are part of crucial conversations that move the needle, and is positioning Rohrman as a leader in our industry. Rohrman Automotive Group highly recommends PMG as your trusted public relations partner. ! – Ryan Rohrman (President/CEO)

American Dairy Association Indiana PMG provides ongoing earned media strategy to elevate high-profile statewide initiatives, including the Indy 500 Milk Presenters and the Indiana State Fair Dairy Bar, as well as stories of Indiana’s dairy farmers, ensuring campaigns reach the right audiences through third-party validation and trusted media channels. Last year’s Indy 500 Milk Presenters appeared in statewide and national media, telling the story of this time-honored tradition and placing two female Indiana dairy farmers in the spotlight. PMG also helped launch the 2025 announcement of milk becoming the official beverage of high school athletics in partnership with the Indiana High School Athletic Association through the production of an announcement video and widespread earned media. International Association of Fire Chiefs  The International Association of Fire Chiefs and Indiana Fire Chiefs Association brought PMG onboard to support public relations with the goal of recruitment and retention of volunteer firefighters across Indiana. The PMG team worked to secure proactive media coverage by showcasing unique, authentic stories from firefighters at ten different departments across the state, including opportunities for them to share their expertise and the need for volunteers on live broadcast segments and radio interviews, as well as newspaper interviews in hyperlocal markets where they would make the most impact for their target audience. This initiative was funded through a FEMA Staffing for Adequate Fire and Emergency Response (SAFER) grant. Bogg Bag  Bogg® Bag hired PMG for public relations and earned media support in 2024. Bogg® Bag is a quality lifestyle brand that makes life easier for those who care a lot and carry it all. Bogg was launched in 2008 by full-time working mom with an entrepreneurial spirit Kim Vaccarella, and is headquartered in Secaucus, NJ. Bogg was featured in Good Morning America, Today, Nat Geo, Women’s Health and many more, and named the “it bag of summer” thanks to PMG’s public relations efforts.

Monthly PR is a Winning Tactic

One-off PR creates noise. Ongoing PR builds authority. When brands commit to sustained earned media strategy:

• Visibility becomes predictable
• Leadership becomes recognized
• Media relationships strengthen over time
• Crisis response is immediate + aligned
• Reputation becomes an asset, not a risk

The most respected organizations don’t wait until they need coverage. They build it consistently with PMG.

Let PMG Tell Your Story!

Public relations works best when it’s integrated into your growth strategy month after month, not activated in moments of urgency. PMG serves as that retained, monthly partner: PMG is strategic, proactive, and fully integrated with your internal team. If you’re ready to move beyond transactional PR and build sustained brand authority, start the conversation with PMG!