Senior PR & Marketing Strategist | Turning Marketing Strategy Into Results
Andrea is a seasoned communications professional and graduate of DePauw University, where she earned a degree in communications. She began her career at Young & Laramore, a prominent Indianapolis-based advertising agency, where she contributed to the growth of national brands and supported PR and marketing campaigns for notable clients including Angie’s List, Simon Property Group, Steak ’n Shake, and Weaver Popcorn.
In 2009, Andrea joined the Indiana Design Center at its inception and played a pivotal role in shaping and leading the facility’s marketing and programming strategies. As Executive Director, she oversaw comprehensive marketing efforts including media and community relations, event programming and management, brand development, digital and social media initiatives, industry advocacy, and tenant relations.
After a decade at the Indiana Design Center, Andrea transitioned into marketing and communications consulting. Since 2020, she has served as a Senior PR and Marketing Strategist with Pence Media Group, a full-service PR, branding, and marketing consultancy. In this role, Andrea partners with clients to elevate their brands through thoughtful strategy, integrated marketing initiatives, and targeted media outreach.
Andrea has led projects and ongoing marketing support for a diverse range of clients including sweetgreen, Tiffany Skilling Interiors, Carmel Education Foundation, Ritz Charles, Sprouts Cooking School, Wright’s 360, 92c Partners, The Bridgewater Club, Riley Children’s Foundation, and the Tyler Trent Foundation.
Passionate about giving back to her community, Andrea serves as an active board member and past president of Women for Riley. She has also served as president of the Women’s Fund of Central Indiana OPTIONS alumnae group and remains actively engaged with DePauw University through various volunteer leadership roles.
