Senior Content Strategist Driving Audience Growth Through Award-Winning Social Media Marketing, Content Strategy, Content Creation & Copywriting
Emily Sullivan is the Senior Content Strategist at Pence Media Group (PMG), where she leads content strategy, social media marketing, copywriting, brand messaging, and creative campaign development for the agency’s growing client roster. As PMG’s first full-time employee, Emily has helped shape the agency’s content direction, creative processes, and brand storytelling approach from the ground up, playing a central role in how PMG delivers strategic, high-impact marketing for its clients.
At PMG, Emily develops and executes content strategies designed to increase brand awareness, strengthen audience engagement, and support larger marketing and business goals. Her work spans social media strategy, campaign planning, caption and copy development, brand voice refinement, content calendars, creative ideation, and digital storytelling across multiple platforms. She creates content that is both strategic and audience-driven, helping clients show up consistently and effectively across Instagram, Facebook, LinkedIn, websites, blogs, email marketing, and other digital channels.
Emily works closely with PMG clients across industries to transform business objectives into clear, compelling content that builds stronger brands and deeper audience connections. She is known for translating ideas into polished messaging, creating campaigns that feel authentic to each client, and developing creative that balances strong storytelling with measurable marketing value. Whether she is writing social media content, shaping brand messaging, building campaign concepts, or leading content development for major initiatives, Emily brings a thoughtful, results-focused approach to every project.
Through her work at PMG, Emily has become an award-winning content strategist and social media marketer, earning both Muse Creative Awards and a PRSA Hoosier Pinnacle Award for her work with clients including the National FFA Organization, Conner Prairie, LRG Restaurants, and He Knows Your Name Ministry. These recognitions reflect her ability to create standout content that not only captures attention, but also supports meaningful brand growth.
An alumna of IU Indianapolis, Emily earned her degree in journalism and communications with a specialization in public relations. She continues to give back by returning as a guest speaker, sharing real-world marketing and communications insight with students.
Known for her creativity, professionalism, and collaborative energy, Emily is a driving force behind PMG’s client success and team culture, helping move both the agency and its partners forward through smart strategy, strong writing, and impactful content.
