Senior Content and Marketing Strategist Driving Audience Engagement and Brand Growth
Nicole Hernandez is a digital creator and storyteller with extensive experience crafting community-driven content across central Indiana. As a Senior Content + Marketing Strategist at Pence Media Group, she specializes in digital content strategy, audience engagement, and brand growth. Her work is rooted in years of producing high-volume, deadline-driven stories that highlight the people, businesses, and experiences shaping local communities.
Nicole has a passion for creating authentic, hyper-local content that resonates with audiences and builds meaningful connections between brands and the communities they serve. Whether developing editorial campaigns, producing digital features, or crafting strategic marketing initiatives, she focuses on storytelling that feels genuine, relevant, and impactful. Her ability to blend creative storytelling with marketing insight allows her to help brands grow while staying true to the voice and culture of the communities they represent.
Born and raised on the south side of Indianapolis, Nicole is a proud Hoosier whose love for storytelling started early. She graduated from Center Grove High School through the Early College program before earning her bachelor’s degree in Multimedia Journalism from Franklin College, with minors in Visual Communications and Public Relations. Her education provided a strong foundation in writing, media strategy, visual storytelling, and brand communication — skills she brings to her work at Pence Media Group.
Nicole is known for her approachable writing style, attention to detail, and ability to capture the authentic moments that make local stories meaningful. Throughout her career, she has developed digital and social campaigns for restaurants, boutiques, tourism partners, and lifestyle brands, helping them reach new audiences while strengthening their connection to the community.
In addition to her work with Pence Media Group, Nicole has built a personal brand centered around discovering and sharing local experiences across Indianapolis. Through this platform, she collaborates with businesses and organizations to spotlight the unique culture, food, and events that make the city vibrant.
