Pence Media Group Grows Digital Vertical

Branding / Marketing / PMG News

Growth reflects demand for the consultancy’s digital + paid media services.

Pence Media Group (PMG), an award-winning full-service public relations, branding, digital and marketing consultancy serving public, private and nonprofit clients, is expanding its digital and paid media team to support the growing demand for performance-driven marketing solutions.

The consultancy recently promoted Samantha Gray to Director of Digital Services and welcomed Ashley Dragula as Digital + Marketing Strategist and Peyton Hochhalter as Senior Content + Marketing Strategist.

Together, Samantha, Ashley and Peyton strengthen PMG’s marketing capabilities, bringing additional expertise in digital strategy, paid media, content development and performance marketing to better serve clients across a wide range of industries.

Samantha Gray | Director of Digital Services

As Director of Digital Services, Samantha Gray leads PMG’s digital strategy and performance marketing initiatives, helping organizations transform complex business goals into data-driven marketing programs that deliver measurable growth.

With more than 15 years of experience across paid media, search marketing, analytics and integrated digital strategy, Samantha works closely with clients to build modern digital ecosystems that connect strategy, media and measurement while supporting broader business objectives.

“Samantha’s promotion to Director of Digital Services reflects not only her exceptional leadership and expertise, but also the tremendous growth of Pence Media Group’s digital marketing capabilities,” said Nicole Pence Becker, Owner + Operator of Pence Media Group. “Her vision, collaborative approach and deep understanding of paid media and performance strategy will continue to drive innovation and growth for both our clients and our consultancy.”

Ashley Dragula | Digital + Marketing Strategist

As a Digital & Marketing Strategist, Ashley Dragula supports consultancy clients by developing, managing, and optimizing campaigns across platforms including Google, Meta and LinkedIn. She works closely with internal and client teams to analyze performance data, uncover actionable insights and identify opportunities to improve campaign effectiveness and overall digital strategy.

Ashley is passionate about helping brands turn digital marketing into measurable business growth. She brings a collaborative mindset, analytical expertise, and a focus on delivering strategies that make an impact.

Peyton Hochhalter | Senior Content + Marketing Strategist

As Senior Content + Marketing Strategist, Peyton Hochhalter helps organizations build authentic brands through thoughtful storytelling, strategic content and results-driven digital marketing.

Peyton brings experience across strategy, content creation, and performance analysis, developing engaging social media campaigns, strengthening digital brand identities and creating content that fosters meaningful audience connections. She combines creativity with a strategic, data-driven approach to help organizations discover their voice and build lasting relationships with their communities.

PMG IS BUILT WITH EXPERTS.

These additions reflect PMG’s continued investment in top-tier marketing and public relations talent as the consultancy builds on recent growth, award-winning client work, and national recognition.

Founded in 2017, Pence Media Group is a full-service consultancy serving public, private, and nonprofit organizations throughout Indiana and across the country.

Since its founding, PMG has grown into a nationally recognized, award-winning agency known for delivering creative, strategic and results-driven campaigns.

In 2026, PMG was named a MUSE Creative Best Small Agency of the Year for the fourth consecutive year. The agency was also recognized as one of PR Daily’s Top Agencies — an honor awarded to fewer than 50 firms nationwide.

Additionally, PMG earned nine Pinnacle Awards and eight Awards of Honor at the 2026 PRSA Hoosier Chapter Pinnacle Awards, the most of any Indiana agency. Owner + Operator Nicole Pence Becker was also recognized with the prestigious PR Catalyst Award.

A certified Women’s Business Enterprise (WBE) in Indiana, Pence Media Group proudly partners with organizations seeking expert support in public relations, branding, digital + paid media, and marketing.

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