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COMPREHENSIVE DIGITAL TRANSFORMATION

WHAT IS A COMPREHENSIVE DIGITAL TRANSFORMATION?

A comprehensive digital transformation is a powerful, complex business effort that takes a village to execute correctly. Lucky for you, Pence Media Group has all the expertise and skills needed to do it right. Our team is known for taking a brand from ordinary to extraordinary, all while keeping your bottom line in mind. Brands have to be agile and intentional to adapt to today’s dynamic business environment – but you don’t have to do it alone.

Pence Media Group’s team brings collective experience and expertise to the table that allows us to accomplish your digital transformation every step of the way. Unlike other agencies, we don’t just develop you a new brand and hand it over for you to do all the heavy lifting. At PMG, we execute your digital transformation ourselves with your goals in mind – and we do so in the correct order. PMG refers to this process as intentional sequencing. We understand how important it is to do things in the right order so your time and money aren’t wasted. We also know that the work is never really over. Once the transformation is complete, we continue to provide our clients with ongoing support and brand development.

Here are some of the services you can expect when you partner with PMG for your business’s Comprehensive Digital Transformation.

STEP 1:

Communications + Marketing Assessment

Whether you already have an internal marketing team or you’re starting from scratch, PMG can be the team you need to elevate your business efforts. Beginning with a Communications + Marketing Assessment, we work with you to identify your goals, areas of growth, and brand potential. We accomplish this through social media and website audits, competitive analysis, and by evaluating your current marketing efforts. This crucial assessment allows us to determine where you fall in our roadmap and identify the next steps. Doing this right at the beginning ensures your transformation will allow for maximum growth.

Client Example

DL Lowry Salon came to Pence Media Group in need of refreshing their well-known brand leading up to a salon grand opening. Our team started with the essentials:

  • Competitive Analysis
  • Communications + Marketing Assessment
  • Social Media Audit
  • Website Audit

Communications + Marketing Assessment; Competitive Analysis Mockup

Social Media Audit Example

 

Website Audit Example

 

STEP 2:

Brand Discovery + Development

Brands live and die by the authenticity of their platforms, as well as the effectiveness of the emotional connection they create with their consumers. A well-defined brand serves as the cornerstone for all marketing and communications activities, and a litmus test against which to measure all potential opportunities. When properly aligned, brand extensions, including name, logos, website, social media, communications, marketing materials, and more, build brand equity that you can literally take to the bank. However, when misaligned, brand dissonance can distract and confuse your prospective customers, and weaken your market position and opportunity to grow. PMG can help define the unique value that your brand brings your customers.

Client Applications

Wright’s 360º Movement Academy

PMG worked with Wright’s 360º to develop their brand from the ground up. Together, we built a brand statement, values, and taglines to make their business recognizable and distinct. Check out some of their narratives on their website.

DL Lowry Salon

We worked with the DL Lowry team to identify their brand to create an updated logo, custom website, branded social media brand guidelines to serve as a roadmap for the DL Lowry business. Read about their narrative and brand statements on their custom PMG website.

STEP 3:

Brand Asset Updates or Creation

PMG has all the tools and expertise you need when it comes to executing your brand. Our team of creatives and designers create logos, identity packages, and even custom Google pitch decks, so you can market and promote your business easily. These assets can range from custom brand guidelines to individual business cards.

Client Examples

Indy Night Nanny

PMG built Indy Night Nanny a new logo and other brand assets to match their value and mission statement. See their logo and other brand images on their custom PMG website.

DL Lowry Salon

We created valuable brand assets for DL Lowry to update the imagery associated with this premier Indianapolis salon. See their business card and logo below:

STEP 4:

Photography and Videography Production; Evergreen Asset Galleries

Building a new brand requires time, consistency, and quality assets. Our team and network of creatives are here to create those assets, whether it’s a professional promo video, templates for social, or an industry-expert blog post. We always deliver evergreen assets that will leave a positive impression with you and your customers during all points of interaction.

Client Examples

Nicole Klein MD

PMG helped Nicole Klein MD create a unique and consistent brand image across various platforms. We built her website which combines accurate, understandable medical writing with sleek design for optimal user experience. Using carefully designed templates and content strategy, we launched her Instagram page which aligns with the Nicole Klein MD brand. 

Indy Night Nanny

PMG created a library of assets for Indy Night Nanny to maintain their brand. Our designers built Instagram templates that can be easily edited, produced, and downloaded. Working with our vendor network, we also created a promotional video to introduce the brand. Check out their Instagram here and their promo video here. 

STEP 5:

Website Design, Development + Deployment; Professional Copywriting

No Comprehensive Digital Transformation is complete without a custom website. At PMG, we can build our clients’ unique WordPress website or we can update your current site with branded copywriting and evergreen assets. Maintaining a website can be tough with complex components like GMB Optimization, On-Page Search Engine Considerations, and Google Analytics Installation and Tracking. Luckily, our top-notch web developers have you covered on all bases. We also take the lead on more than just the technical side of things. PMG can create all the content, copy, and design for your website while maintaining your brand voice and vision. Plus, we offer you ongoing monthly website maintenance after it’s been launched, so you don’t have to panic about your page crashing.

Client Examples

Orange Media Group

After developing a new logo and brand for Orange Media Group, PMG designed an interactive website to showcase their services and staff Check out the PMG custom website here.

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MashCraft

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DL Lowry Salon

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[OUTLINE THIS ELEMENT] Custom Websites Include:

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LET'S WORK TOGETHER [TRANSFORM TO LEAD FORM]

Let Pence Media Group’s team of experts build your brand and tell your story while you focus on your business.

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Located in Carmel, IN. Serving clients across Indiana.

Pence Media Group is committed to providing each and every client with superior customer care, ensuring measurable success. With our team of experts, you can Consider it done.

© 2021 Pence Media Group. All Rights Reserved. Website Design + Build by Pence Media Group in Partnership with White Ox Creative | Photography by Ashley Wittmer Photography | Videography by Michael Durr