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MARKETING RESOURCES
A Practical Blog for Practical Businesses
Don’t Skip Out on Grassroots Marketing for Your Local Business
What is grassroots marketing? Growing up in a small town, it didn't take long to learn that word travels fast. Sharing news with the right people guaranteed everyone in town knew the latest gossip by the Friday night football game. Grassroots marketing takes a similar...
PMG’s Favorite 2021 Marketing Tips
Strategic Planning in Uncertain Times + 2021 Marketing Tips End of year is an exciting time for marketing professionals as we reflect on the past year and craft new marketing plans that maximize every dollar and unlock new opportunities for growth. But in a year like...
How to Elevate Your Business with Pence Media Group
Whether you’re a small local business or a Fortune 500 company, without marketing your business is nothing more than a name and a product. Marketing and branding are what bring your business to life and creates those necessary connections with your customers....
It’s Been a Crazy Year—Why Blogs (and Content) Still Matter
Why blogs (and content) still matter What a year, huh? Especially if you’re a business owner, you’ve been through the wringer, likely even contemplating the very status of your business and whether you could keep employees paid and the lights on. As a business owner...
What is PR and Why is it Important for Your Brand
For a formal definition of public relations, we’ll let our respected industry association, PRSA, take the lead. They define PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The key is...
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