“The spoken word is the most powerful tool of communication.” – Napoleon Bonaparte
At PMG, we understand that it’s not enough to walk the walk — you must be able to talk the talk! This means in order to fully demonstrate the skills and talents of an individual or a business, effective communication is necessary. Oftentimes, acquiring these skills requires practice, and that’s where our team of experts comes in. Whether it be preparation for a media interview, big presentation, or public speaking event, PMG offers media + spokesperson training to provide our clients with the confidence they need to succeed.
Media Training with PMG
Effective public relations (PR) efforts are a delicate balance of knowing what to share, where to share it, who to share it with, and when. When PR is done right, it can help you reach new audiences, grow brand awareness, and communicate your value proposition to the world.
Here at PMG, we use our extensive network of journalists and reporters to showcase your brand and accomplishments. Our collective 120+ years of experience as PR and marketing professionals, including Emmy award-winning owner Nicole Pence Becker and Director of Public Relations Anna Carrera, give us the background and skills necessary to reach the best audience for your business. When we secure earned media coverage for our clients, we ensure that they are prepared with the tools necessary to succeed in interviews across different platforms, such as broadcast, print, radio, podcasts, online publications, or other new media.
Below are a couple examples of clients who have utilized PMG’s media training services recently and nailed their interviews as a result.
Indyfluence provides an opportunity for Indianapolis-based Fortune 500 companies, such as Roche and Eli Lilly and Company, along with the city’s other top global companies + economic development organizations, to work together to attract and retain emerging talent.
PMG has been supporting this innovative program since it launched in 2019 with our friends at Innovative and was proud to continue to be its official public relations and media partner in 2023. PMG provided media training for all Indyfluence interns and company representatives who were available for recorded or live interviews this summer. By being able to effectively communicate the goals and impact of Indyfluence, the interns + company spokespeople were able to share the program’s value with a broader audience.
PMG was proud to support last year’s 95th National FFA Convention + Expo, one of Indianapolis’ largest annual conventions with 70,000+ attendees. National FFA is focused on growing the next generation of leaders in agriculture. Convention week allows FFA members to explore the various pathways for their future, learn new things, and engage with other members. PMG helped National FFA with various services including PR and media training. Our team conducted a media training day with National FFA leadership and other executives, as well as multiple training sessions with FFA members who were part of the SpeakAg Pioneers to ensure each of these groups knew how to represent National FFA.
Pence Media Group client PHYSIQUE57 was featured across multiple media platforms showcasing owner Leslie Lupton’s success story of bringing a NYC fitness concept to the Midwest and launching its girls-only program called Teen Sculpt this summer.
Teen Sculpt aims to empower young girls aged 13-17 by promoting physical activity, building confidence, and fostering a sense of community where teens can grow stronger, physically and mentally, in a safe and comfortable space. To help prepare Leslie for her on-air appearances, PMG created talking points and ran through the sample questions with Leslie ahead of time. PMG also worked with Leslie to plan interactive segments, which would be more appealing for media opportunities.
Aqua-Tots is an Indianapolis based swim school that offers weekly, year-round swim lessons for Hoosier children. PMG helped the Aqua-Tots team with media training in the spring of 2022. Our training session focused on educating Aqua-Tots on the current media landscape and their role in sharing the Aqua-Tots mission accurately and completely when media opportunities arose during water safety month.
Spokesperson + Presentation Training with PMG
Spokesperson and presentation training is essential for honing communication skills and building confidence when addressing an audience. It helps individuals develop effective speaking techniques, such as succinct storytelling, voice modulation, body language, and how to present yourself with appropriate clothing + makeup, to captivate and engage listeners. PMG’s spokesperson training process also focuses on overcoming stage fright, organizing thoughts, and delivering impactful presentations. Whether it’s for professional presentations, public speaking engagements, or personal growth, spokesperson training equips individuals with the skills to communicate effectively and leave a lasting impression. The PMG team also incorporates communication theories to fit each client’s specific needs, which can help them overcome concerns they’ve had based on past experiences.
TIFFANY SKILLING INTERIORS
Tiffany Skilling Interiors (TSI) is an interior design firm that specializes in full-home renovations. The tagline for TSI is “storytelling through design.” The TSI team of designers was seeking help in communicating to various audiences both verbally and nonverbally. PMG conducted spokesperson and presentation training, complete with industry best practices, implementation tips, and a sets and reps session which allowed for opportunities to practice. Owner Tiffany Skilling shared this feedback after the completion of the workshop with PMG:
“The Media + Communications Workshop made me understand the different types of communication from a broad view along with simple preparation that goes a long way. The PMG team never dismisses anything and they come our way with critical feedback on why or why not we should do something. ”
CHARIOT AUTOMOTIVE GROUP
Our client Chariot Automotive Group is proud to go the extra mile for customers to provide top-notch service with a mantra of “Driven to Serve.” After developing a new brand for Chariot Automotive Group, PMG trained the Chariot team about how to talk about the new brand in media interviews, with their employers, stakeholders, and community members.
#Consideritdone with PMG!
If you or your business is in need of spokesperson training, media training, or strategic PR, PMG is here to get you the coverage and audience that you need to scale. Our extensive network and industry experience is ready to tell your story while you focus on your business. Consider it done.
Nicole has more than 15 years of experience as a journalist, communications, media production, social media, and public relations expert. Nicole founded Pence Media Group in 2017 to bring together experts to build brands + tell stories. Nicole has won 4 Emmy Awards as a broadcast journalist, 13 Telly Awards as an executive producer, 6 MUSE Awards as a creative director and 3 PRSA Pinnacle Awards as a public relations + marketing expert. Nicole lives in Carmel with her husband Jason Becker and their sons.
LET'S WORK TOGETHER
Let Pence Media Group’s team of experts build your brand and tell your story while you focus on your business.