We are thrilled to announce that Pence Media Group has been awarded three prestigious MUSE Awards including Best Small Agency of the Year for the second year in a row for the outstanding work our team has done to promote our clients and elevate their stories. The MUSE Creative Awards, hosted by the International Awards Associate, received over 6,300 entries from creative and design professionals across the globe. The MUSE Awards recognized entries that included names of globally prominent organizations such as Coach, Getty Images, NBCUniversal, LAND ROVER, and The Luxury Collection – Marriott International.

PMG is grateful to be on this list and thankful to our clients for entrusting us with their marketing, branding, and public relations needs. Please join us in celebrating PMG’S three MUSE Creative Awards:

Pence Media Group

GOLD WINNER: BEST SMALL AGENCY OF THE YEAR

Pence Media Group is a full-service public relations (PR), media + marketing consultancy working with startups to Fortune 500s. PMG helps brands affirm their brand identity, craft key messages and deliver them to targeted audiences. Our core strengths are branding, PR, strategic communications and grassroots marketing. With a small but mighty team of 10, in 2023 PMG juggled 20+ clients each month and served 60+ clients throughout the year. 

Here are our 2023 highlights that led PMG to become a gold winner for best small agency of the year:

• PMG supported the 96th National FFA Convention & Expo through marketing, PR, social media, influencer management and crisis communications resulting in a 265% net audience growth, 22% engagement increase, 30% social media impressions increase, and 3,000+ articles and clips earning more than $6.25 million in advertising value equivalency with a potential audience reach of 598 million.

• PMG built a newsroom and studio at Lucas Oil Stadium for the inaugural FFA Live! Inside Convention Show. PMG’s Nicole Pence Becker hosted and conducted 8 in-studio interviews while 6 student-reporters covered the convention floor. These efforts resulted in 41 broadcast-style stories to use across the three 1-hour shows, recapping each day of the convention. The online show engaged, educated, and entertained the nearly 1 million FFA members and their advisors, families, and supporters who couldn’t be there in-person for the event.

• Pluie was featured on ABC’s “Shark Tank” featuring PMG messaging, pictures and videos. Year-to-date national, local and trade PR efforts totaled $4.5 million in advertising value equivalency.

• PMG created and activated several client brands including Fit Flex Fly, Ease Color and Style, and Litho Press, as well as completed a brand install for the 4 dealerships of the Chariot Automotive Group.

• PMG made a splash for Carmel Swim Academy with a brand refresh, production shoot and grand opening event, resulting in more than $62,000 in advertising value equivalency through public relations, as well as a Social Media Influencer Campaign that reached 500,000+ accounts.

• PMG provided pro bono PR, marketing + branding services to eight organizations including Grit & Grace Nation, Make-A-Wish, Tyler Trent Foundation, Wine,Women & Shoes. and Women for Riley.

• PMG invested in our own professional photo and video equipment to increase in-house services and provide our clients with more high-quality content.

• PMG proudly welcomed two new team members to better serve our growing client roster.

PMG is a small but mighty team, and we are proud to be recognized for our commitment to delivering exceptional results for our clients through our hard work and dedication. Read PMG’s 2023 Year in Review blog to learn more! 

96th Annual National FFA Convention + Expo

GOLD WINNER: EVENT – CONFERENCE/CONVENTION

Pence Media Group was proud to support the 96th National FFA Convention + Expo. National FFA is focused on growing the next generation of leaders in agriculture, and its annual convention is one of Indianapolis’ largest annual conventions with 70,000+ attendees. Convention week allows FFA members to explore the various pathways for their future, learn new things, and engage with people from across the nation.

PMG supported National FFA with public relations, social media management, media production + hosting, newsroom + intern management, influencer marketing + management, crisis communications planning + support, and workshop training + presentations.

New in 2023, PMG produced the inaugural FFA Live! Inside Convention Show by building a working newsroom and studio set from the ground up in Lucas Oil Stadium.

Our  social media influencer and social media content efforts resulted in a net audience growth of 265%, engagement increase of 22%, impression increase of 30% across social media platforms and saw video views up 201% compared to last year’s percentages. On the public relations side, PMG secured a combined 3,000+ news articles and clips earning more than $6.25 million in advertising value equivalency and a potential audience reach of 598 million.

PMG was incredibly proud to have helped the National FFA execute this event and we were honored to receive this testimonial from National FFA President + CMO, Molly Ball: 

“PMG’s exceptional work for the National FFA exceeded all expectations. Their strategic and thoughtful approach to marketing, PR, crisis communications, & brand management showcased unparalleled dedication to the mission of our organization. They seamlessly navigated large projects such as FFA LIVE! without hesitation, elevating our organization’s visibility. PMG’s impact on National FFA’s success at telling the story is undeniable, making them an invaluable partner in our mission delivery.”

This award recognizes our ability to support engaging and impactful large events, creating a memorable experience for attendees and exceeding the expectations of our client. PMG is proud to continue supporting FFA in 2024.

Team Members Involved: Nicole Pence Becker, Jennifer Bostrom, Emily Sullivan, Lisa Wallace, Melissa Mattingly, Sarah Cox Dedrick, + Lexie Manor.

FFA Live! Inside Convention Show

GOLD WINNER: LIVE SHOW

In addition to supporting National FFA with public relations, social media management, influencer marketing + management, crisis communications planning + support, and workshops + presentations, PMG took National FFA’s convention to a whole new level with their first-ever highlight show, FFA Live! Inside Convention, that was broadcast across all FFA online platforms.

Our team helped develop and produce the show from concept to creation, including building a working newsroom and versatile studio set from the ground up in Lucas Oil Stadium. We helped create the intern job description, reached out to top journalism schools to recruit reporters, trained the selected group, and managed them onsite as if they were in a real newsroom. PMG’s own Nicole Pence Becker served as the show’s host, conducting 8 in-studio interviews, while 6 student-reporters took viewers to the convention floor, generating story ideas & conducting interviews to create 41 broadcast-style news stories. The end result was three 1-hour shows recapping each day of the convention, providing a way for the nearly 1 million FFA members, advisors, families & supporters to be engaged, educated & entertained. The show was more than a broadcast – it was a tribute to the young minds shaping the future of agriculture.

PMG was incredibly proud to help execute this event and we were honored to receive this testimonial from National FFA Director of Marketing Communication Services, Larry Downes: 

“FFA Live! Inside Convention was an idea we have been tossing around for several years, but our team is too small, and we lack the video production expertise to do it alone. PMG brought the resources, connections with INNOVATIVE and expertise to do it right. We’ve worked on several projects with PMG. FFA “Live! is the capstone…so far.” 

Team Members Involved: Nicole Pence Becker, Jennifer Bostrom, Emily Sullivan, Lisa Wallace, Melissa Mattingly, Sarah Cox Dedrick, Lexie Manor, Nicole Halper, Sarah Russell, Eric Maloney, Larry Downes, Molly Ball, + Julie Woodward.

#Consideritdone with PMG!

PMG Can Help. If you or your business is in need of strategic public relations, let us get you the coverage and audience that you need to grow. Pence Media Group uses our extensive network to your advantage so that your business gets in front of the right set of eyes.

We have all the right creative professionals in our network to create evergreen assets for you and your brand and tell your story. Consider it done.