by Lisa Wallace | Oct 17, 2021 | Brand Awareness, Brand Visibility, Digital Advertising
It’s nearly impossible to scroll through Instagram or browse the web anymore without encountering some digital ads along the way. You may not notice them – sometimes they’re so targeted or integrated that they blend right in – but they’re there. How is...
by Lisa Wallace | Oct 15, 2020 | Public Relations
For a formal definition of public relations, we’ll let our respected industry association, PRSA, take the lead. They define PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The key is...