Pence Media Group Wins Three 2024 MUSE Creative Awards, Including Best Small Agency of the Year

We are thrilled to announce that Pence Media Group has been awarded three prestigious MUSE Awards including Best Small Agency of the Year for the second year in a row for the outstanding work our team has done to promote our clients and elevate their stories. The MUSE Creative Awards, hosted by the International Awards Associate, received over 6,300 entries from creative and design professionals across the globe. The MUSE Awards recognized entries that included names of globally prominent organizations such as Coach, Getty Images, NBCUniversal, LAND ROVER, and The Luxury Collection – Marriott International.

PMG is grateful to be on this list and thankful to our clients for entrusting us with their marketing, branding, and public relations needs. Please join us in celebrating PMG’S three MUSE Creative Awards:

Pence Media Group GOLD WINNER: BEST SMALL AGENCY OF THE YEAR

Pence Media Group is a full-service public relations (PR), media + marketing consultancy working with startups to Fortune 500s. PMG helps brands affirm their brand identity, craft key messages and deliver them to targeted audiences. Our core strengths are branding, PR, strategic communications and grassroots marketing. With a small but mighty team of 10, in 2023 PMG juggled 20+ clients each month and served 60+ clients throughout the year.

Here are our 2023 highlights that led PMG to become a gold winner for best small agency of the year:

• PMG supported the 96th National FFA Convention & Expo through marketing, PR, social media, influencer management and crisis communications resulting in a 265% net audience growth, 22% engagement increase, 30% social media impressions increase, and 3,000+ articles and clips earning more than $6.25 million in advertising value equivalency with a potential audience reach of 598 million.

• PMG built a newsroom and studio at Lucas Oil Stadium for the inaugural FFA Live! Inside Convention Show.PMG’s Nicole Pence Becker hosted and conducted 8 in-studio interviews while 6 student-reporters covered the convention floor. These efforts resulted in 41 broadcast-style stories to use across the three 1-hour shows, recapping each day of the convention. The online show engaged, educated, and entertained the nearly 1 million FFA members and their advisors, families, and supporters who couldn’t be there in-person for the event.

• Pluie was featured on ABC’s “Shark Tank” featuring PMG messaging, pictures and videos. Year-to-date national, local and trade PR efforts totaled $4.5 million in advertising value equivalency.

• PMG created and activated several client brands including Fit Flex Fly, Ease Color and Style, and Litho Press,as well as completed a brand install for the 4 dealerships of the Chariot Automotive Group.

• PMG made a splash for Carmel Swim Academy with a brand refresh, production shoot and grand opening event, resulting in more than $62,000 in advertising value equivalency through public relations, as well as a Social Media Influencer Campaign that reached 500,000+ accounts.

• PMG provided pro bono PR, marketing + branding services to eight organizations including Grit & Grace Nation, Make-A-Wish, Tyler Trent Foundation, Wine,Women & Shoes. and Women for Riley.

• PMG invested in our own professional photo and video equipment to increase in-house services and provide our clients with more high-quality content.

• PMG proudly welcomed two new team members to better serve our growing client roster.

PMG is a small but mighty team, and we are proud to be recognized for our commitment to delivering exceptional results for our clients through our hard work and dedication. Read PMG’s 2023 Year in Review blog to learn more!

96th Annual National FFA Convention + Expo GOLD WINNER: EVENT – CONFERENCE/CONVENTION

Pence Media Group was proud to support the 96th National FFA Convention + Expo. National FFA is focused on growing the next generation of leaders in agriculture, and its annual convention is one of Indianapolis’ largest annual conventions with 70,000+ attendees. Convention week allows FFA members to explore the various pathways for their future, learn new things, and engage with people from across the nation.

PMG supported National FFA with public relations, social media management, media production + hosting, newsroom + intern management, influencer marketing + management, crisis communications planning + support, and workshop training + presentations.

New in 2023, PMG produced the inaugural FFA Live! Inside Convention Show by building a working newsroom and studio set from the ground up in Lucas Oil Stadium.

Our  social media influencer and social media content efforts resulted in a net audience growth of 265%, engagement increase of 22%, impression increase of 30% across social media platforms and saw video views up 201% compared to last year’s percentages. On the public relations side, PMG secured a combined 3,000+ news articles and clips earning more than $6.25 million in advertising value equivalency and a potential audience reach of 598 million.

This award recognizes our ability to support engaging and impactful large events, creating a memorable experience for attendees and exceeding the expectations of our client. PMG is proud to continue supporting FFA in 2024.

Team Members Involved: Nicole Pence Becker, Jennifer Bostrom, Emily Sullivan, Lisa Wallace, Melissa Mattingly, Sarah Cox Dedrick, + Lexie Manor.