Pence Media Group Wins Two 2025 MUSE Creative Awards, Including Outstanding Small Agency of the Year

We are thrilled to announce that Pence Media Group has  been awarded two prestigious MUSE Awards including Outstanding Small Agency of the Year for the third year in a row for the amazing work our team has done to promote our clients and elevate their stories. The MUSE Creative Awards, hosted by the International Awards Associate, received over 6,300 entries from creative and design professionals across the globe. The MUSE Awards recognized entries that included names of globally prominent organizations such as Coach, Getty Images, NBCUniversal, LAND ROVER, and The Luxury Collection – Marriott International.

PMG is honored to be listed among these talented organizations and thankful to our clients for entrusting us with their marketing, branding, and public relations needs. Please join us in celebrating PMG’S two MUSE Creative Awards:

Pence Media Group GOLD WINNER: OUTSTANDING SMALL AGENCY OF THE YEAR

Pence Media Group is a full-service public relations (PR), branding + marketing consultancy working with startups to Fortune 500s. PMG helps brands affirm their brand identity, craft key messages and deliver them to targeted audiences. With a small but mighty team of 16, in 2024 PMG juggled 30+ clients each month and served almost 60 clients throughout the year.

Here are our 2024 highlights that led PMG to become a gold winner for Outstanding Small agency of the year:

• Supported the 97th National FFA Convention & Expo, through marketing, PR, social media, influencer management and crisis communications resulting in 2,600+ articles and clips earning more than $91.5 million in AVE with a potential audience reach of 9.79 billion.

• Led creation and execution for the 2nd annual FFA Live! Inside Convention Show. Hosted by PMG’s Nicole Pence Becker, she held 7 in-studio interviews while 11 student-reporters covered the convention floor. This generated 64 broadcast-style stories to use across the four 1-hour shows, recapping each day of convention. The online show engaged, educated, and entertained the 1 million+ FFA members and their advisors, families, and supporters.

• PMG partnered with He Knows Your Name Ministry to honor Fox Hollow tragedy victims, providing PR, media support, and content creation. This effort secured 24 articles, 105 TV/broadcast placements, and $15.5M AVE, with national coverage from FOX News, Associated Press, and Yahoo.

• PMG created and activated several client brands including Turkle & Associates, LRG Restaurant Group, Sigma Builders, as well as Grow with Us, an arm of National FFA .

• Boosted Bogg®’s brand visibility through strategic development, influencer campaigns, and PR, securing 25+ national media placements, including Good Morning America and Today. These efforts garnered 871.31M monthly unique visitors and over $8M in AVE.

• PMG provided pro bono PR, marketing + branding services to eighteen organizations including Grit & Grace Nation, Make-A-Wish, American Heart Association, Wine, Women & Shoes. and Women for Riley.
• Won four Telly awards, two PRSA Hoosier Awards of Honor, and was nominated for an Emmy.
• Received our Women’s Business Enterprise (WBE) certification from the state of Indiana and proudly welcomed five team members to serve our growing client roster.

PMG’s powerhouse team is proud to be recognized for our commitment to delivering exceptional results for our clients through our hard work and dedication. Read PMG’s 2024 Year in Review blog to learn more!

Team Members: Nicole Pence Becker, Anna Carrera, Melissa Sunsdahl, Molly Shreve, Megan Benish, Sarah Cox Dedrick, Claire Hunter, Andrea Kleymeyer, Jennifer Bostrom, Emily Sullivan, Lisa Wallace, Melissa Mattingly, Lexie Manor, Lauren Casey Bemis, Katie Kiel + Laura Benjamin

97th Annual National FFA Convention + Expo GOLD WINNER: EVENT – CONFERENCE/CONVENTION

Pence Media Group was proud to support the 97th National FFA Convention & Expo. National FFA is focused on growing the next generation of leaders in agriculture, and its annual convention is one of Indianapolis’ largest conventions with 72,900+ attendees. Convention week allows FFA members to explore the various pathways for their future, learn new things, and engage with people from across the nation.

PMG managed the newsroom, interns, production studio, social media, influencers, public relations, and crisis communications. Collaborating closely with the FFA team, PMG crafted and executed a comprehensive strategy for content, events, and PR, driving nationwide visibility during the organization’s largest annual event.

For the second year, PMG produced the FFA Live! Inside Convention Show, hosted by our own Nicole Pence Becker. With 7 in-studio interviews and 11 student reporters capturing 64 news stories, the four 1-hour shows recapped each convention day, engaging the 1 million+ FFA members, advisors, families, and supporters through dynamic storytelling and convention highlights.

PMG’s social media and influencer management efforts produced impressive outcomes, combining on-site content creation for National FFA’s channels with strategic collaborations with two influencers. This resulted in over 50 unique pieces of content, more than 7.6 million views, heightened engagement, and a substantial boost in the FFA brand’s visibility across various platforms.

In public relations, we crafted over 60 targeted media lists, authored 50 press releases, and executed 10,214 personalized pitches. Our efforts resulted in more than 2,600 articles and media clips, achieving an AVE of over $91.5 million and a potential audience reach of 9.79 billion.

PMG was incredibly proud to have helped the National FFA execute this event and we were honored to receive this testimonial from National FFA President + CMO, Molly Ball: