Client Spotlight: Lucas Oil | 2025 WNBA All-Star Game Commercial

Lucas Oil Products is a global leader in high-performance engine oils, additives, lubricants, and appearance products. Their lineup powers everything from cars, trucks, and marine equipment to motorsports, farming, industry, and even everyday home use. Beyond innovation in performance, Lucas Oil has cemented its place in professional sports as the naming rights holder of Lucas Oil Stadium, home of the Indianapolis Colts, as well as a premier venue for other major athletic events. Extending their reach even further, Lucas Oil is also the Official Oil of the Indiana Fever, supporting visibility across WNBA markets and expanding commitment to women’s sports.

As the 2025 WNBA All-Star Weekend in Indianapolis approached, Lucas Oil sought to elevate its presence on a national stage with a commercial that would cut through the noise and center on its female audience. That’s when Pence Media Group was called in, expanding beyond in-house production to deliver a powerful, polished piece that captured attention and carried momentum nationwide. To take it even further, INNOVATIVE was brought in, building on PMG’s creative foundation to maximize reach and impact.

This project had a tight timeline from concept to execution. Within one month, PMG, Innovative, and Lucas Oil finalized the concept, wrote the script, secured the location, assembled the talent and crew, and prepared the props. With all the groundwork in place, PMG + INNOVATIVE brought it to life with eight distinct scenes filmed across five unique backdrops, all within a 2.5-day production schedule.

At PMG, efficiency meets creativity. Our team doesn’t just execute a vision, we elevate it.
From big-picture creative direction to the smallest PMG production detail, we approach every project
with the mindset that there are no obstacles, only opportunities. Our process is designed with clear
communication, strong collaboration, and a commitment to exceeding expectations, ensuring every project
is delivered with precision and impact.

This project is a prime example of how we transform ideas into polished, powerful storytelling and
truly embody Consider It Done by seamlessly blending speed with creativity. Within one
month, deadlines were met and the commercial aired nationwide during the 2025 WNBA All-Star Game,
supported by broadcast-ready 30- and 15-second spots and a suite of digital formats tailored for each channel.

At PMG, we don’t just capture content; we direct, script, and execute production shoots that bring a client’s vision to life with cinematic precision. From storyboarding and messaging to on-site direction and post-production refinement, our team ensures every detail aligns with brand goals and audience impact. It’s this full-service approach that allows us to consistently deliver broadcast-ready commercials, digital campaigns, and branded content that resonate across every platform.