MashCraft Brewing + Pence Media Group

MashCraft Brewing was created with one simple concept: To offer their patrons great beer and great service. From the old souls to the young at heart, all are welcome at MashCraft, and they take pride in creating an experience to be enjoyed by everyone. Whether it be their menu of food offerings, to the rotating tap list, to the regular staples, and even the music, trivia, and community events, MashCraft is constantly striving to keep things interesting and exciting. With three locations in Indianapolis and surrounding regions, at MashCraft, something great is always brewing! 

For the last 5 years PMG has been honored to be MashCraft’s PR, Marketing + Communications partner.

“PMG has been a valuable partner to MashCraft Brewery, taking an inclusive approach to support us in achieving our goals of creating greater brand awareness and increasing our earned media.  The PMG team was flexible and willing to adjust to our operating needs on both focused projects as well as larger strategic initiatives.” – Joe Janik, Owner of MashCraft Brewing

Brand + Website Development

In 2021, we worked closely with MashCraft to reinvigorate their local brewery vibe and breathe new life into their brand and we are ecstatic with the results. ⠀

We did a little bit of everything to get to this point including strategy development, content development, brand development and asset generation (including photography and NEW menus for all three of their locations), website design and deployment, and social media strategy to launch them into continued success! ⠀ 

MashCraft needed an updated website to house their ever-changing selection of carefully crafted brews and a dynamic (and delicious) food menu for each of their Indiana locations.

Public Relations

PMG has played a pivotal role in amplifying and showcasing MashCraft’s new menu items and unique craft beer offerings in the marketplace through public relations and earned media appearances. In 2023, the estimated monetary value of articles secured (AVE), based on the outlets’ popularity, was more than $2.4 million.

PMG’s adept media engagement and compelling storytelling have ensured widespread recognition for MashCraft Brewing over the last five years.

Social Media Management + Execution

PMG started managing MashCraft’s social media for the latter half of 2023. The six month comparison report reflects the success that has come from keeping target audiences engaged with captivating static and reel content.

Key Insights include:

• A combined new follower total of 655 across all social platforms, 117.8% more than the previous six months.
• Video views on all social platforms totaling 96,008, a 1,803.2% increase.
• Engaged people totaled over 26,000, a 598.9% increase.

Influencer Marketing

At PMG, we believe influencer collaborations are an ideal and creative way to get your business in front of a target audience. For MashCraft, we have executed an on-going influencer campaign for the last few years that has resulted in a total follower reach of 419,232.

Last year we managed a “Meet the Brewer” Influencer Event at the On Delaware location that effectively showcased the power of influencer marketing, with 205,888 followers being reached at the conclusion of the one day event!

#Consideritdone with PMG! 

We’re honored to accompany our amazing clients in their successes. With expertise in branding, web, digital, content creation, and public relations, Pence Media Group would be honored to partner with your business to elevate your brand! Consider it done.