Turkle & Associates + Pence Media Group

At PMG, we know that a successful rebrand goes beyond aesthetics—it’s about capturing the essence of a business and presenting it in a way that deeply resonates with its audience. When Turkle & Associates, a premier provider of plastic surgery and aesthetic treatments in Carmel, Indiana, approached us for a rebrand, their 30+ years of experience and reputation of excellence underscored the need for a transformation as refined and impactful as the services they offer. Having recently welcomed a new surgeon to their team, Turkle & Associates needed our expertise to seamlessly integrate him into the brand and messaging while modernizing their branding and digital presence. Their long-standing legacy and growth marked the perfect moment for a refreshed identity that honors their commitment to patient care.

“Pence Media Group played a pivotal role in transforming the Turkle & Associates brand. From a fresh, modern visual identity and refined messaging to a fully redesigned website, their work breathed new life into our brand and aligned it seamlessly with our mission. We’re excited to continue growing with PMG by our side!” – Dr. Janet K. Turkle, MD

Brand Development

Our work began by taking a deep dive into Turkle & Associates’ current brand and looking to where they wanted to be. Known for their advanced cosmetic surgery  techniques, cutting-edge aesthetic treatments, and dedication to patient satisfaction, their brand needed to reflect a dual focus of  innovation and compassionate care. This understanding helped guide every element of the rebrand, from the visual identity to the digital strategy.  

The rebranding process started with a refresh of the Turkle & Associates logo. We crafted an updated design that balances professionalism with approachability, embodying the practice’s trusted expertise and infused a beautiful new color palette. At the same time, we refreshed the name + logo for their aesthetics center, Phases Lasers & Aesthetics, ensuring it harmonized with the overarching brand while maintaining its distinct identity as a leader in non-surgical treatments.  The new name will be rolled out within the coming year.  These designs formed the foundation for a visual brand guide, outlining color palettes, typography, tone, and messaging to ensure a cohesive look and feel across all marketing + branded materials. 

Photo Production

To bring the refreshed brand to life, we organized and managed a production shoot that captured photos of the Turkle & Associates’ team. The photos highlighted their beautiful facility, aesthetic treatments, plastic surgery procedures, and compassionate team, creating a library of authentic, on-brand visuals for use across their website, social media, and marketing materials.

Website Design + Development

These visuals were infused into their new multi-page website, which transformed their digital presence. Designed to be visually appealing + highly functional, the website features intuitive navigation, making it easy for patients to explore services, learn about procedures, and book consultations. We ensured mobile optimization for a seamless experience on any device and incorporated strategically written, SEO-optimized content to position Turkle & Associates as a top choice for plastic surgery + aesthetic care in the area. Beautiful photography and patient success stories + testimonials further enhance the site’s appeal, providing an engaging and trustworthy experience for visitors. 

Social Media Management + Execution

In addition to the website, PMG developed a suite of marketing materials that carried the new branding across every touchpoint.  From business cards to email signatures, every detail was carefully considered to create a professional and cohesive look. We also overhauled their social media presence on Facebook, Instagram, LinkedIn, and X, curating a content strategy that blends product + services posts, patient testimonials, and insights into their treatments.

The cohesive design and visuals have elevated their social media channels, increasing both reach and engagement.  Take a look at the key social media insights from the 2024 year-to-date report.

The rebrand has been a transformative step forward for Turkle & Associates. Their refreshed logos, professional website, and updated social media presence now align with the high standards of care they provide. The cohesive branding has not only strengthened their identity, but has also improved their ability to better connect with current + prospective patients.  

At PMG, we believe a rebrand is more than just a makeover—it’s about capturing what makes a business special and helping it shine. For Turkle & Associates, this transformation honors the legacy of the established brand and brings it to a new level for a successful future. If your brand is ready for a refresh, PMG is ready to bring your vision to life.

#Consideritdone with PMG in 2025! 

We’re honored to accompany our amazing clients in their successes. With expertise in branding, web, digital, content creation, and public relations, Pence Media Group would be honored to partner with your business to elevate your brand! Consider it done.