In today’s competitive landscape, a strong brand isn’t optional – it’s essential. Your brand is more than a logo or a color palette; it’s the story you tell, the emotions you evoke, and the experiences you create for your audience. At PMG we believe in building brands that not only look beautiful but perform powerfully. To do so, we work collaboratively with our clients to create + deliver brands that attract, engage, and endure.
Whether you’re starting from scratch or your existing brand needs a refresh, PMG’s COMPREHENSIVE DIGITAL TRANSFORMATION ensures every element is strategically defined, executed with intention, and designed for real-world impact. This is our holistic approach to ensure your messaging + visual identity aligns with the needs of your target audience.
STRATEGY FIRST. ALWAYS.
Every great brand begins with clarity. Our process starts with a discovery session, where we dig deep into what makes your organization unique; your goals, audience, personality, and differentiators. This is a collaborative step that helps us get to the root of who you are and define your brand direction.
From there, our team crafts a strategic plan that aligns your messaging + visual identity with your marketing + business objectives. We don’t just design a brand, we design a strategy that drives growth.
Our approach ensures that every color, font, and phrase tells your story with purpose + that your brand works seamlessly across every touchpoint, from your website + marketing materials to your social media presence and beyond.
AN INTENTIONAL, PHASED APPROACH.
When you work with PMG, you’re getting more than a logo design – you’re gaining a long-term partner who understands how to bring your brand to life across every platform and touchpoint. It’s important to understand that a brand isn’t a one-time project; it’s a system that must work collectively to tell a unified story.
That’s why PMG approaches every branding engagement with an intentional, phased approach designed to ensure alignment from day one. From the jump we build a foundation that will drive consistent growth, recognition, and credibility.
Our process is intentionally structured to guide clients from discovery to execution with clarity and purpose:
PHASE 1: Brand Strategy + Logo Development
This is where your story begins. We start with a comprehensive brand audit and discovery session to learn what makes your organization unique. We dig into your strengths, values, and what sets you apart. From there, our team develops your brand content strategy, visual identity, and messaging to ensure all deliverables are consistent, clear, and stand-out.
The result: a cohesive brand foundation that looks beautiful, feels authentic, and positions you for long-term success.
PHASE 2: Website + Creative Asset Development
Your website is often the first + most influential touchpoint for your audience. In this phase, PMG brings your brand strategy to life online with a custom-designed website that blends storytelling, design, and functionality to create the optimal user experience for your target audience. We also create digital + print assets that align seamlessly with your new identity – from marketing materials to sales collateral – ensuring every piece reinforces your brand promise + resonates with your target audience.
PHASE 3: Production Shoot
Once your visual foundation is established, it’s time to capture it. Through a PMG Production Shoot, we produce evergreen photo + video assets that communicate your story with authenticity + impact. These visuals bring your brand to life by enhancing your web, social, and campaign content with high-quality imagery + video that strengthens brand recognition.
PHASE 4: Social Media Facelift + Execution
Your revitalized brand deserves a platform that showcases it well. Our team tactfully adjusts your social media presence to align with your updated visuals, voice, and positioning. From refreshed social templates to new content pillars + engagement strategies, we transform your channels into dynamic brand extensions that drive awareness and customer retention.
PHASE 5: Monthly Marketing, Communications + PR Support
Branding doesn’t end with a launch. Through ongoing marketing + public relations strategy and execution, along with social media content creation, PMG helps your brand continue to grow and stay visible. We monitor performance, adapt to trends, and maintain consistency across every channel, ensuring your brand’s message remains clear, credible, and compelling long after your rollout.
WHY PMG? BECAUSE RESULTS MATTER.
Our clients come to PMG for a reason and the results prove it.Carmel Swim Club
For Carmel Swim Club, PMG developed a complete rebrand that unified the club’s identity across all platforms while celebrating its honored legacy and community spirit. The new visual system, dynamic website, social platform, + marketing materials elevated the look of the club to that of its swimming excellence making Carmel Swim Club a national leader in competition + identity.
Carmel Swim Club’s Director of Business Development, Maggie Mestrich, shared the following regarding her rebrand experience with PMG; “Carmel Swim Club LOVES working with Pence Media Group! We recently engaged PMG to refresh and deepen our Carmel Swim Club brand. We could not be more delighted with the result: an invigorated brand identity that is authentic to who we are at CSC and encompasses both striking visual assets and thoughtfully crafted brand messages. During the creative process, PMG became an extension of our Carmel Swim Club team. Through a handful of strategic discovery sessions, PMG captured the essence of who we are at CSC. They asked great questions to understand our identity, used their expertise to challenge us to think bigger, and provided decisive insights.
The result is a brand that simultaneously feels like it’s been ours for decades but is fresh and bold. Our membership and the larger community have enthusiastically received our new logo and identity pieces. PMG’s brand refresh gave us tools at the Carmel Swim Club that elevate and simplify our day-to-day processes (standout newsletter templates, accessible b-roll to provide partners, and email signatures, for example). We’ve leveled up, and it shows!
We love showcasing the refreshed Carmel Swim Club brand and are so proud of the work PMG did in this process.”
Tiffany Skilling Interiors | Story | Golden x Story
When Tiffany Skilling Interiors, along with its retail brand, Story, and its newest venture, Golden x Story, a bespoke heirloom furniture line, partnered with PMG, the vision was to craft three distinct yet cohesive brands that embody Tiffany’s sophistication, creativity, and exceptional quality. Through a strategic brand refresh for TSI, complete with complementary marketing materials and a refined social media presence, and the full brand development for Story and Golden x Story, PMG positioned Tiffany Skilling’s growing enterprise for continued success while preserving the signature warmth and personal touch that define her brand.
Story
Golden x Story
Pinheads
Pinheads, a local entertainment destination, needed a brand refresh that stayed true to its roots while modernizing its image as the company continues to grow. PMG refined its visual identity, messaging, social + marketing assets, complete with PMG produced production shoot, to align with its evolving audience. The result was a cohesive, energetic brand that now lives vibrantly across its digital channels, signage, and in-venue experiences.
Ryne Barr, Pinheads COO, shared; “What stood out most to me about working with PMG was the clarity and intentionality behind the entire creative process. From the beginning, your team took the time to truly understand who we are—our history, our culture, and the experience we want our guests to have. Every step felt thoughtful, collaborative, and aligned with our vision.
The refreshed brand captures the energy, personality, and playfulness of Pinheads in a way that feels both elevated and authentic. Since introducing the refreshed brand, the response from our guests, partners, and team members has been overwhelmingly positive. People immediately recognized how naturally it fits who we are, and it’s created a renewed sense of excitement across the organization. The unified, modern look has strengthened our presence across marketing, digital communication, and in-center experiences, giving us a clearer and more compelling way to tell our story and connect with our community.
Thank you again for the incredible partnership throughout this process.”
Carmel Education Foundation
When Carmel Education Foundation partnered with PMG, the goal was to modernize a trusted legacy brand while clarifying its mission and impact across Carmel Clay Schools. Through a strategic brand refresh including updated visuals, messaging, marketing materials, production shoot, website audit, and social media presence, PMG helped CEF strengthen its identity and better communicate its role in funding student scholarships, teacher grants, and innovative classroom programs.
Each of these projects demonstrates PMG’s unique ability to combine creativity, strategy, and execution into branding that not only looks exceptional, but works.
Carmel Education Foundation’s CEO, Jenn Penix, shared her thoughts on working with PMG to update their brand; “PMG didn’t just give us a new brand—they helped us discover who we truly are.
Working with the team at Pence Media Group has taken our organization to an entirely new level. What began as a simple brand refresh quickly evolved into a true partnership and an essential extension of our strategy. As a 60-year-old education foundation, our branding no longer reflected the dynamic, inclusive, and contemporary organization we have become.
Elevating the awareness of our foundation and the significance of our impact in Carmel was priority one. Nicole and her team took the time to understand us deeply—asking thoughtful questions, engaging key stakeholders, and helping us reflect on our identity through a wide lens before guiding us toward clarity and cohesion.
To the public, this may appear as just a new logo, but to our board and staff it is a fully realized brand system: a refined mission, clear UVPs, style and brand guidelines, an elevator pitch, and a toolkit of resources that finally communicates who we are. These tools have already created a significant shift in our organization, specifically increasing our social media impact and enhancing our connection to the community.
This process required time, trust, and genuine conversation—and at every step, we felt heard. PMG encouraged me to step outside my comfort zone, to consider new perspectives, and to benefit from the insight of some of the most genuine, talented, and knowledgeable professionals I’ve had the privilege to work with. The result of our rebrand has strengthened our organization from the inside out.
Our confidence in their work—and their clear investment in our success—made it an easy decision to continue partnering with them during our first year of implementation. We may be a small team, but with PMG’s collaboration, we are undeniably mighty. We are deeply grateful to Nicole and the exceptional women who have supported us every step of the way.”
A TEAM OF EXPERTS
PMG’s creative success is powered by a team of experts who blend strategy, creativity + storytelling to build brands that truly resonate. Leading the vertical is Molly Shreve, Director of Brand Strategy, who serves as brand architect, shaping the foundation + direction of each brand. Kelsey Wargel, PMG’s Senior Graphic Designer + Marketing Strategist, uses her creative talents to bring those strategies to life through compelling, cohesive design.
Together, they are part of PMG’s wider team of strategists who collaborate to ensure every project is approached with intentionality, aligning our clients’ messaging + visual identity to engage + appeal to their target audiences. From developing brand identities + campaigns to executing full-scale brand creation, the PMG team brings vision + expertise to every detail.
CONSIDER IT DONE. WITH PMG
At Pence Media Group, we build brands with purpose. Every project we take on is rooted in strategy, driven by creativity, and designed to deliver real results. Whether you’re launching something new or refining what already exists, PMG can help you define your story, refine your message, and create a brand that truly stands out.
Let’s elevate your brand together. Reach out for a discovery call, and Consider It Done.
With over 15 years experience, Molly specializes in full-scale marketing strategies and brand development. Molly excels in developing strong designs, brands, marketing materials, and digital + social media strategies for companies across the United States. She combines her artistic background with strategic marketing insights, crafting comprehensive brand strategies.
LET'S WORK TOGETHER
Let Pence Media Group’s team of experts build your brand and tell your story while you focus on your business.