Bogg + Pence Media Group

This year, PMG worked with Bogg® on public relations initiatives to enhance brand visibility, elevate the company’s founder and CEO as an industry thought leader, and ultimately support an increase in sales. 

Bogg® began with a vision sparked by a day at the beach—a quest to create the ultimate family beach bag. Crafted from durable, washable materials in vibrant, joyful colors, the original Bogg® Bag quickly became a beloved essential, bringing order and happiness to millions. Today, Bogg® offers a diverse collection of customizable bags and accessories designed for those who care a lot and carry it all. With its non-collapsible design, durability, and cheerful aesthetics, Bogg® ensures everything stays secure and easily accessible, whether you’re at the beach, on a family outing, or managing daily life with style. 

“It was hard to miss the news that Bogg Bags were the “it bags” of the summer – thanks to the PMG team, who worked tirelessly to generate buzz through meaningful national media coverage. Their strategic vision, meticulous attention to detail and proactive approach meant that every opportunity was seized to showcase Bogg Bag’s versatility and style. It led to a summer where everyone wanted to be seen with a Bogg in hand and helped drive explosive growth for our company. PMG’s work began with establishing Bogg’s foundational brand messaging and preparing our founder for media interviews, and carried on through strategic influencer engagement and earning consistent national media placements. For a brand that had never invested in PR, it was incredible to experience first hand the power it has on shaping public perception and driving demand. PMG understood how to tell our brand story to the right people at the right time.”  – Ian Schatzberg, Founder General Idea

Brand Development

From the start of PMG’s engagement with Bogg®, PMG immersed itself in the brand through research and in-depth discovery sessions with the client team to fully grasp how the brand wanted to sound, look and feel to its audiences. From there, PMG developed a cohesive brand overview, which uncovered the purpose statement, tagline, beliefs and unique value propositions to create consistent messaging pulled through across all social media channels, in media pitches and placements, and talking points for both the Bogg® brand and its CEO. Because of this preliminary deep dive, all messaging from and about Bogg® and its CEO was consistent and clear, ensuring brand cohesion and distinction that reached the right audiences at the right time.  

Public Relations

PMG played a crucial role in executing comprehensive and innovative public relations strategies for Bogg®, contributing significantly to enhancing the brand’s visibility, reputation, and market presence through more than 25 national earned media placements within several months. Through these media placements, we helped make Bogg® the ‘it’ bag of the summer.

Good Morning America spotlighted the Bogg® bag, both online and in an “As Seen on Social” on-air segment, as a highly popular accessory favored by a diverse range of users, including beachgoers, parents, educators, and healthcare professionals.

Bogg®’s appeal stems from customizable features, including a unique system of holes that allows users to personalize their bags with charms, straps, and practical inserts for better organization. Celebrated for its ability to effortlessly carry essentials, from beach towels to daily supplies, the Bogg® Bag stands out due to its upright structure and easy maintenance, making it ideal for busy lifestyles. As its popularity continues to surge across social media, driven by both its practicality and stylish options, the Bogg® bag has cemented its role as a go-to accessory.

Bogg® also made headlines on Today as this summer’s hottest accessory. Propelled by its viral popularity on TikTok, the Bogg® bag was praised for its durability, spaciousness, and easy-clean design. It became a favorite among moms, nurses, and beach enthusiasts alike. The Bogg® bag evolved into a versatile staple with features like a tip-proof bottom and customizable options. Its ability to handle everything from beach days to daily errands sparked a social media frenzy, showcasing its appeal as the ultimate summer essential.

Medium featured Kim Vaccarella, founder and CEO of Bogg®, reflecting on her entrepreneurial journey with “Five Things I Wish Someone Told Me When I First Launched My Business or Startup.” Vaccarella shared invaluable insights and lessons learned from her experience building Bogg® bag into a beloved brand known for its durable and stylish beach bags. Her candid reflections offer aspiring entrepreneurs and startups practical advice on navigating challenges, fostering growth, and staying true to their vision in the competitive marketplace.

National Geographic Lifestyle curated a checklist of essential items for your next beach outing, focusing on organization and preparedness for a day at the beach. Highlighted in their recommendations is the Original Bogg® bag, renowned for its durability and washable design capable of carrying up to 40 pounds without tipping. This versatile tote is complemented by optional accessories such as beverage holders and clear inserts, ensuring everything from phones to IDs remains secure and accessible.

In a few short months, we garnered nearly 100 hits with an estimated media value of $8 million and a potential audience reach of 864 million.

Influencer Campaign Management

At PMG, we see influencer collaborations as a highly effective and innovative method for placing your business in front of your target audience. We partnered with Simplicity Juice and tapped into our vibrant Indianapolis 500 influencer network to boost outreach and elevate awareness of the summer’s must-have bag. By leveraging organic influencer strategies, we achieved both targeted and widespread exposure for the Bogg® brand. This influencer campaign resulted in a total follower reach of 2,279,642.

#Consideritdone with PMG! 

We’re honored to accompany our amazing clients in their successes. With expertise in branding, web, digital, content creation, and public relations, Pence Media Group would be honored to partner with your business to elevate your brand! Consider it done.