Sigma Builders + Pence Media Group

PMG takes pride in helping brands that embody excellence elevate their presence. When Sigma Builders, a leading custom luxury home designer and builder in Indiana, approached us for a brand refresh, we knew their sophisticated and innovative approach to homebuilding deserved a refined, elevated identity. With decades of design expertise and a passion for architecture, Sigma’s mission to craft custom homes for life’s best memories was at the heart of the rebrand, and we were honored to help bring that vision to life!

Sigma Builders, led by partners Kimberly Bowers and Dave R. Berman, is known for creating luxury homes tailored to their clients’ needs, emphasizing innovative design and functionality. From utilizing interactive 3D technology to personalize each home design to carefully maximizing views and unique lot characteristics, Sigma Builders sets itself apart in the luxury homebuilding industry.

Brand Development

Our goal for this rebrand was clear: to create a visual identity that matched Sigma Builders’ reputation for excellence and reflected the high-end, tailored experience they provide each client. The project began with a complete brand refresh, which included a new logo, a refined color palette, and a distinctive brand voice. We worked closely with Sigma’s team to distill their core values and unique value propositions (UVPs) into a compelling story that reflects their sophisticated approach to homebuilding. This ensured their messaging truly resonated with their target audience, communicating not just the luxury of their homes, but the personalized experience behind each one.

The design update for Sigma Builders was sophisticated and sleek, mirroring the luxurious product that Sigma creates. The logo update and color palette were carefully chosen to evoke a sense of elegance and timelessness, aligning with the high-end product they build. The result was a brand identity that not only felt fresh, but also felt like a natural extension of Sigma Builders’ craftsmanship and dedication to excellence.

Photo + Video Production

To bring the refreshed brand to life, we coordinated an extensive photo and video production shoot. Capturing the essence of Sigma Builders, the shoot highlighted the talented team members, the innovative designs, and the craftsmanship that defines each of their homes. Through these visuals, we told Sigma’s story in an elevated way, showcasing their process and their commitment to creating custom luxury homes for their clients. These assets were integrated into Sigma’s new website design, which reflects both the refined aesthetic and the personalized service the company is known for.

Website Design + Development

The new website is a true digital masterpiece. Designed to reflect Sigma Builders’ luxury services, the site is visually stunning and user-friendly, offering intuitive navigation for prospective clients. We made sure the site also emphasized key features of Sigma’s homes, highlighting their use of cutting-edge technology and personalized design process, while also showcasing the beauty of their finished projects. Strategic, SEO-optimized content ensures Sigma Builders ranks high in searches for custom luxury home builders in Indiana.

Public Relations Wins

Beyond the website and branding, we’ve helped Sigma Builders build credibility and exposure through a successful public relations campaign. Thanks to our efforts, Sigma has been featured in multiple media outlets, including a standout piece in Architectural Digest, further solidifying their position as a premier luxury homebuilder in the state.

Marketing Assets

Additionally, we’ve created a range of brand assets for Sigma Builders, from business cards to marketing brochures, ensuring that every interaction, whether in print, online or in person, reflects the elevated nature of their services. These materials, combined with the new branding and website, have created a cohesive and powerful brand presence that resonates with Sigma Builders’ discerning clientele.

The brand refresh has been a transformative step for Sigma Builders, ensuring their visual identity aligns with the exceptional homes they craft. Their new logo, website, and marketing materials elevate their presence in the luxury homebuilding industry, while their ongoing PR exposure has helped to increase visibility and recognition.

At PMG, we love leveling up brands to reflect their high-end services. For Sigma Builders, this rebrand honors their legacy and sets them up for continued success in creating luxury homes that will be cherished for years to come. If your brand is ready to reflect the exceptional quality of your work, PMG is here to help turn that vision into reality.

#Consideritdone with PMG in 2025! 

We’re honored to accompany our amazing clients in their successes. With expertise in branding, web, digital, content creation, and public relations, Pence Media Group would be honored to partner with your business to elevate your brand! Consider it done.