Client Spotlight: Slapfish Market District

Ocean to Table: PMG Supports Slapfish Market District’s Grand Opening

When Slapfish sought to bring their delicious ocean-to-table seafood to Carmel – the hometown of the owners – they turned to Pence Media Group (PMG) for a strategic partnership that would expand visibility, awareness and spread the word about their grand opening.

Slapfish hosted a grand opening event to bring together the Carmel community and raise awareness about the opening of their newest location.

Working alongside the Slapfish team, PMG developed a multi-pronged approach through public relations outreach, grassroots marketing, influencer strategy, digital strategy and event execution support to bolster public awareness with the primary goal to drive attendance to the grand opening and engage key stakeholders in the event.

Amplifying Awareness through Public Relations

This “Make It Loud” campaign started in May of 2025 to educate the public about Slapfish’s planned opening at Market District in Carmel later that year. Once the renovations were complete, the PMG and Slapfish teams continued their results-driven public relations and marketing campaign leading up to the big event. The plan included a robust PR approach with grassroots community outreach, event calendar placements and traditional media coverage through the Indianapolis Business Journal, WISH-TV, Hamilton County Reporter and Current in Carmel, all designed to engage diverse audiences. Outreach resulted in 16 unique articles and 13 broadcast clips. The estimated reach in total unique visitors per month (UVM) for the digital properties where content was shared exceeded 5.9 million.

To complement these strategies, the team put together a grassroots marketing plan designed to expand visibility of the event, especially to nearby businesses. PMG put together an outreach list and collaborated with Do317 for a giveaway. Additionally, the Slapfish grand opening event was posted to the Hamilton County event page, WTHR 13 event page and Do317 event page.

Additionally, PMG launched an influencer marketing campaign designed to expand visibility and measure meaningful engagement across audiences. Slapfish partnered with 15 local content creators to extend the campaign’s visibility through authentic, community-driven storytelling. Measured content resulted in more than 100,000 views and over 225,000 users reached. These collaborations amplified Slapfish’s message and the grand opening event to the Carmel community and surrounding areas.

PMG’s digital strategy involved setting up and tracking referral links to measure results from influencer posts.

Seamless planning, community impact

PMG developed a comprehensive event planning strategy to coordinate and execute the Market District grand opening event.

To make the grand opening a success, PMG put together a run of show, talking points and PMG’s owner and operator, Nicole Pence Becker, served as emcee. On-site media support and management, videography, photography and social media management was also provided to see the event to a success.

PMG also engaged a variety of third-party vendors to make the event as family-friendly and community-centric as possible, including the City of Carmel, Banzi Balloons + Event Services, Russell the Brand Balloons, Indy Face Painting and More, Grapevine Productions and OneZone Chamber of Commerce.

#Consideritdone with PMG in 2026

At Pence Media Group, we’re inspired by our clients’ success stories, and we’re honored to help bring them to life. From branding and web to digital marketing, content creation, and public relations, our team is passionate about elevating brands and driving meaningful results. Consider it done.

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