In today’s fast-moving marketing landscape, visibility alone isn’t enough. Brands need strategies that connect creativity to measurable growth. At Pence Media Group (PMG), we believe in bringing storytelling and performance together through data-driven digital strategy.
Our digital marketing philosophy centers on one idea: every impression should have an impact. From awareness to conversion, each channel plays a role in building a connected ecosystem that turns brand moments into meaningful results.
WHERE STRATEGY MEETS ACTIVATION
PMG’s digital services are designed to meet audiences where they are and move them through the funnel with purpose.
We build holistic, integrated strategies that combine paid, owned, and earned media into one cohesive plan.
- Paid media (search, social, display) drives visibility and precision targeting
- Owned media (websites, email, content) nurtures relationships and loyalty
- Earned media (press, influencer, and partnerships) amplifies credibility and reach
When these pieces work together, brands not only grow awareness, they create measurable business outcomes.
PERFORMANCE-DRIVEN SERVICES BUILT FOR MODERN BRANDS
Search Engine Marketing (SEM + SEO)
Visibility starts with intent. PMG combines real-time paid search activation with long-term SEO, AEO, GEO, and AIO strategies to help brands show up when and where it matters most. Through keyword optimization, smart bidding, and authoritative backlinks, we help clients turn search interest into action.
Social Media Marketing (Paid + Organic)
Social isn’t just a channel, it’s a storytelling outlet. Our paid and organic social strategies blend performance marketing with community building, turning brand stories into engagement, advocacy, and measurable ROI across Meta, LinkedIn, and more.
Display Advertising
Display is digital storytelling in motion. PMG uses precision targeting and creative design to extend brand presence across the Google Display Network to ensure each impression drives awareness, consideration, or re-engagement.
Photo Credit: Five Legged Lion, creative partner
Email + Content Marketing
Your owned channels are your most powerful assets. Through automation, personalization, and value-driven content, PMG helps brands deliver the right message to the right audience at the right time, turning one-time visitors into loyal advocates.
Influencer Marketing
Trust drives action. We help brands build authentic partnerships with ambassadors and influencers who bring credibility, reach, and measurable performance to every campaign.
FROM DATA TO DECISIONS
Every PMG strategy is backed by analytics that connect performance to purpose. Our reporting framework measures what matters, not just clicks and impressions, but engagement, conversion, and ROI.
Weekly, monthly, and quarterly readouts help brands optimize in real-time and see how every effort contributes to the bigger picture: real, measurable growth.
TESTIMONIAL
“In healthcare, where the work is complex and the stakes are high, having the right digital and media partner truly matters. Sam leads our campaigns with thoughtfulness, care, and a deep understanding of our goals, and she consistently asks the right questions to make sure we’re focused on what truly matters. That curiosity and intention builds a level of trust we don’t take lightly.
She is constantly measuring what’s working and what’s not, using analytics not just to report results, but to help us learn, adapt, and improve in meaningful ways. What truly sets this partnership apart is how invested Sam — and the entire PMG team— is in our success. It never feels transactional. It’s working with people we trust, who genuinely care about our mission, and who help us navigate a tough industry with clarity, creativity, and confidence.”
Jenn Wells, Assistant Vice President, Customer Experience & Brand Strategy
Hancock Health
TESTIMONIAL
“What stood out most was PMG’s ability to quickly grasp our product, audience, and market dynamics, which allowed them to move fast and deliver meaningful results in a short timeframe.
Having one partner handle marketing, digital, creative, and PR made everything easier and more effective. The team truly understood our brand and goals, so messaging stayed consistent, and ideas flowed seamlessly across channels. It saved time, reduced complexity, and helped us move faster with confidence.”
Ashley Garcia, Chief Administrative Officer
SIHO Insurance Services
CONSIDER IT DONE. WITH PMG
At PMG, we turn strategy into measurable impact. Whether your brand is looking to expand awareness, drive conversions, or refine its digital footprint and overall strategy, we help you connect creativity with results. Connect with us to learn more.
Samantha Gray is a strategic digital marketing professional with over a decade of experience leading results-driven campaigns across paid and organic channels. Her career spans both agency and in-house roles, where she has consistently translated complex business goals into actionable marketing strategies that drive measurable growth. She brings a rare blend of creative insight and performance focus as Senior Digital + Marketing Strategist at PMG. Through past work experience and expansive marketing expertise, she is well-positioned to drive strategic innovation and client success.
LET'S WORK TOGETHER
Let Pence Media Group’s team of experts build your brand and tell your story while you focus on your business.