New additions ensure strategic growth, including new digital marketing capabilities

Pence Media Group (PMG) is proud to welcome three new members to the Carmel-based consultancy: Samantha Gray, Senior Digital + Marketing Strategist; Kelly Asiala, PR + Marketing Strategist; and Kassie Green, Content Strategist.

“We’re thrilled to welcome three outstanding professionals to our team,” said Nicole Pence Becker, owner of Pence Media Group. “Samantha, Kelly and Kassie each bring a unique skill set, background and perspective to our consultancy. This investment in digital marketing, public relations and social media reflects our ongoing commitment to staying ahead in an ever-evolving communications landscape.”

Samantha Gray is a digital marketing professional with over a decade of experience driving results across paid and organic channels. She has worked in both agency and in-house roles, consistently turning complex business goals into actionable marketing strategies that drive measurable growth. 

Kelly Asiala is an award-winning public relations professional with several years of experience in communications and media relations. She works with a number of PMG clients to grow brand awareness through traditional public relations tactics and social media influencer campaigns. 

Kassie Green is a content strategist at PMG, where she develops and executes dynamic social media strategies across a wide range of platforms. With a passion for storytelling and a strong eye for detail, she specializes in creating high-impact content that connects, informs and inspires. 

Pence Media Group (PMG) is a full-service public relations, branding and marketing consultancy working with public, private and nonprofit clients. Nicole Pence Becker established PMG in 2017, which has grown to become a dynamic, award-winning team. For the third year in a row, PMG was selected as a MUSE Creative Best Small Agency of the Year in 2025. This year, PMG has also been honored as one of PR Daily’s Top Agencies for 2025, a prestigious award given to fewer than 50 agencies across the country. PMG won 11 Pinnacle Awards and six Awards of Honor at the 2025 PRSA Hoosier Chapter Pinnacle Awards Program. Additionally, PMG was the recipient of nine Telly Awards and won a Bronze ADDY for FFA’s “Grow With Us” brand campaign this year.

PMG is made up of professionals who are experts in public relations, marketing, strategic communications, and brand development. A certified Women’s Business Enterprise (WBE) in the state of Indiana, PMG’s team is proud to serve a wide range of clients with unparalleled expertise and creativity.