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MARKETING RESOURCES
A Practical Blog for Practical Businesses
Behind The Scenes of a PMG Production Shoot
Tell Your Story in 2022 Words can tell a great brand story but at PMG we believe that what takes the story to the next level are visual assets. A truly developed brand in 2022 needs to be visual, interactive, and unique to distinguish itself from the competition. One...
PMG’s 2021 Year In Review
2021 at Pence Media Group Business challenges in 2021 continued to be influenced by the COVID-19 pandemic that led companies to adapt in the marketing world and beyond. Through ever-changing circumstances, Pence Media Group was able to prove its flexibility and...
3 Ways to Successfully Refresh Your Brand
What is a brand refresh? "Your brand is the single most important investment you can make in your business." —Steve Forbes A brand is so much more than a company name and a logo – it’s a promise of who you are and what you stand for. Establishing a strong brand not...
Reach Your Target Audience with Digital Advertising
It’s nearly impossible to scroll through Instagram or browse the web anymore without encountering some digital ads along the way. You may not notice them - sometimes they’re so targeted or integrated that they blend right in - but they’re there. How is digital...
Social Media Management: Consider It Done
Social Media Management is Time-Consuming Social media is one of the world's most widely used vehicles for communication. Whether you're engaging personally or professionally, keeping up with the latest trends and navigating new and existing platforms can be...
Big Wins for PMG + The Power of PR
PMG awarded two honors at 2021 PRSA Pinnacle Awards Pence Media Group is honored to share two of our 2020 projects that were recognized with “Award of Honor” at the 2021 Hoosier Public Relations Society of America (Hoosier PRSA) Pinnacle Awards. The PRSA Pinnacle...
Tips to Increase your Brand Visibility + Awareness
What does it mean to obtain brand visibility and awareness? Being raised during the peak of a growing digital age, my technological education could be summed up by four words, “The internet lives forever”. I was taught, similarly to a majority of us, learning to be...
Don’t Skip Out on Grassroots Marketing for Your Local Business
What is grassroots marketing? Growing up in a small town, it didn't take long to learn that word travels fast. Sharing news with the right people guaranteed everyone in town knew the latest gossip by the Friday night football game. Grassroots marketing takes a similar...
PMG’s Favorite 2021 Marketing Tips
Strategic Planning in Uncertain Times + 2021 Marketing Tips End of year is an exciting time for marketing professionals as we reflect on the past year and craft new marketing plans that maximize every dollar and unlock new opportunities for growth. But in a year like...
How to Elevate Your Business with Pence Media Group
Whether you’re a small local business or a Fortune 500 company, without marketing your business is nothing more than a name and a product. Marketing and branding are what bring your business to life and creates those necessary connections with your customers....
It’s Been a Crazy Year—Why Blogs (and Content) Still Matter
Why blogs (and content) still matter What a year, huh? Especially if you’re a business owner, you’ve been through the wringer, likely even contemplating the very status of your business and whether you could keep employees paid and the lights on. As a business owner...
What is PR and Why is it Important for Your Brand
For a formal definition of public relations, we’ll let our respected industry association, PRSA, take the lead. They define PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The key is...
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